Associate Director, Customer Experience Measurements & Insights

Role: Associate Director leading enterprise-wide measurement, experimentation, and optimization for customer engagement, with a focus on media and campaign performance. Responsibilities: develop standardized measurement frameworks, KPIs, and closed-loop insights; monitor engagement health metrics; design and operationalize tests (A/B, lift studies, incrementality); oversee measurement and optimization of the Omnichannel Orchestration Engine and content performance; provide actionable insights to stakeholders; partner with data science teams on advanced analytics and AI initiatives, ensuring responsible use of LLMs. Qualifications: Bachelor's in Data Science, Analytics, or related field; minimum 6 years in omnichannel engagement measurement or analytics within pharma; expertise in impact measurement methods, channel journey mapping, KPI governance, and analytics tools like Python or R. Preferred: experience with machine learning, clustering, content analysis, and LLMs for insight generation; strong stakeholder influence skills. HighValue: pharmaceutical customer engagement, omnichannel digital measurement, impact attribution, pharma-specific analytics governance, and AI-enabled insights. Work setup: role's work modality not specified, likely hybrid or remote given context.