Associate Director, Content Capabilities Workstream Lead (Hybrid - Upper Gwynedd, PA)
Merck
June 24, 2026
Remote friendly (North Wales, PA)
United States
Marketing
Associate Director, Content Capabilities Workstream Lead
What Success Looks Like
- Capabilities implemented with clear business readiness, strong stakeholder alignment, and successful adoption across teams and partners
- Content workflows become more connected, transparent, and scalable, with reduced fragmentation and improved speed to market
- Business, process, and technology teams remain aligned on priorities, risks, and dependencies for long-term content operating model transformation
Key Responsibilities
- 50% focus on implementation, business readiness, and adoption of US Workfront Content Management capability with the US Workfront Capability Owner
- Connect US Foundations content capabilities; identify interdependencies, risks, and aligned business requirements
- Identify opportunities for standardization, simplification, transparency, traceability, and improved speed to market
- Support continuous learning: gather feedback, iterate, and apply insights
- Champion an integrated ecosystem aligned to current needs and future-state content operating model
- Partner to prioritize business requirements, capability backlog, dependencies, and future-state enhancements with enterprise transformation objectives
- Lead business readiness: stakeholder engagement, change management, training, user communications, and adoption support (internal teams and agency partners)
- Build relationships with capability leads; support governance, documentation, and implementation planning
- Monitor user feedback and outcomes; align stakeholders on enhancements and roadmap
Qualifications
- 8+ years in digital/marketing/content operations, marketing governance, marketing technology, or related fields; experience leading large-scale capability implementation/transformation
- Bachelor’s in Marketing/Business/Information Systems/Digital/Communications or related field
- Agile/sprint-based marketing experience
- Experience with platform implementation, business process design, implementation planning, and adoption of technology-enabled workflows in complex orgs
- Strong marketing technology ecosystem knowledge and cross-functional operating models
- Experience partnering with technology teams, vendors, agencies, and business stakeholders
- Change management, training, stakeholder engagement, and user adoption experience
- Communicate technical concepts and value propositions to senior and non-technical stakeholders
- Strong problem-solving, prioritization, execution; manage multiple workstreams in a matrixed environment
Required Skills
- Advertising Campaign Development, Business Documentation, Business Processes, BPM, Business Process Modeling, Content Development, Digital Analytics, Digital Asset Management (DAM), Marketing, Marketing Budget Management, Marketing Management, Marketing Strategy Implementation, Market Research
Application Instructions
- Apply via https://jobs.merck.com/us/en (application deadline stated on posting); Requisition ID: R403788.
What Success Looks Like
- Capabilities implemented with clear business readiness, strong stakeholder alignment, and successful adoption across teams and partners
- Content workflows become more connected, transparent, and scalable, with reduced fragmentation and improved speed to market
- Business, process, and technology teams remain aligned on priorities, risks, and dependencies for long-term content operating model transformation
Key Responsibilities
- 50% focus on implementation, business readiness, and adoption of US Workfront Content Management capability with the US Workfront Capability Owner
- Connect US Foundations content capabilities; identify interdependencies, risks, and aligned business requirements
- Identify opportunities for standardization, simplification, transparency, traceability, and improved speed to market
- Support continuous learning: gather feedback, iterate, and apply insights
- Champion an integrated ecosystem aligned to current needs and future-state content operating model
- Partner to prioritize business requirements, capability backlog, dependencies, and future-state enhancements with enterprise transformation objectives
- Lead business readiness: stakeholder engagement, change management, training, user communications, and adoption support (internal teams and agency partners)
- Build relationships with capability leads; support governance, documentation, and implementation planning
- Monitor user feedback and outcomes; align stakeholders on enhancements and roadmap
Qualifications
- 8+ years in digital/marketing/content operations, marketing governance, marketing technology, or related fields; experience leading large-scale capability implementation/transformation
- Bachelor’s in Marketing/Business/Information Systems/Digital/Communications or related field
- Agile/sprint-based marketing experience
- Experience with platform implementation, business process design, implementation planning, and adoption of technology-enabled workflows in complex orgs
- Strong marketing technology ecosystem knowledge and cross-functional operating models
- Experience partnering with technology teams, vendors, agencies, and business stakeholders
- Change management, training, stakeholder engagement, and user adoption experience
- Communicate technical concepts and value propositions to senior and non-technical stakeholders
- Strong problem-solving, prioritization, execution; manage multiple workstreams in a matrixed environment
Required Skills
- Advertising Campaign Development, Business Documentation, Business Processes, BPM, Business Process Modeling, Content Development, Digital Analytics, Digital Asset Management (DAM), Marketing, Marketing Budget Management, Marketing Management, Marketing Strategy Implementation, Market Research
Application Instructions
- Apply via https://jobs.merck.com/us/en (application deadline stated on posting); Requisition ID: R403788.