Associate Director - Consumer Social Media Strategy

Role Summary

Associate Director - Consumer Social Media Strategy is a high-impact, hands-on leadership role responsible for the development, execution and optimization of all consumer-facing content and corporate social media initiatives that support business and commercial priorities. This role translates the corporate digital vision into best-in-class digital experiences, driving audience engagement, building brand trust, and directly supporting commercial priorities.

Responsibilities

• Support the development of the overarching corporate social media strategy (organic and paid) across all corporate platforms to align with corporate reputation goals and commercial business priorities, with a consumer focus
• Own the tactical execution of the corporate social media strategy and roadmap, managing corporate channels to create engaging content journeys that support commercial priorities, data announcements and product launches
• Act as primary content curator and creator, overseeing the work of other content creators and managing various content types including long-form editorial pieces, campaigns and social media content
• Oversee the integrated social media editorial calendar, ensuring consistency of corporate messaging and acting as a steward of the company brand
• Implement advanced digital trends and technologies, staying current on platform capabilities, algorithm changes and emerging social media technologies to maintain a competitive edge
• Support the development of the corporate influencer program, focusing on identifying, training, and managing internal subject matter experts to build digital authority and trust
• Serve as the expert on social media channel performance, risk management, competitive analysis, and emerging best practices to inform tactical decisions
• Oversee social media governance and guidelines, managing the day-to-day implementation of compliance training and real-time monitoring to ensure all activity adheres to regulatory requirements
• Collaborate with Media Relations, Enterprise, Executive & Corporate Comms and Commercial Comms teams to leverage content opportunities consistent with the corporate strategy and narrative
• Manage creative agencies and budgets for content projects from conceptualization through final execution

Qualifications

• A bachelor’s degree in journalism, public relations, English or a related discipline required
• Minimum of 12 years of communications, public relations or relevant consumer marketing experience
• Direct, hands-on experience in consumer digital content, social media strategy, and multi-channel activation
• Demonstrated expertise in translating complex scientific or technical information into clear, compliant, and consumer-friendly digital content
• Proven experience in managing digital activation, including paid media strategy, SEO/SEM, and web analytics
• Advanced proficiency with social listening, content management, and community engagement platforms
• Experience in a communications function in a large, matrixed multinational company preferred
• Proficient knowledge of social media environments (paid and organic), digital communications and visual communications
• Experience setting goals around audience growth and associated reporting
• Leadership to guide, mentor and develop team members
• Experience in managing and working with a communications agency environment preferred
• Demonstrated success in creating strategic direction, plans and proven ability to drive and sustain business improvement and results
• Ability to work under tight timelines in a stressful environment with limited planning or preparation
• Ability to demonstrate business acumen and work across all levels of the business
• Proven ability to effectively manage projects and influence individuals, teams and stakeholders
• Able to work effectively in a cross-functional, collaborative environment with global and regional considerations

Education

• Not explicitly separated; qualifications above include required education details

Additional Requirements

• Physical: 15% overnight travel required