Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis

Role: Associate Director of Consumer Omnichannel Strategy focusing on psoriatic arthritis at Takeda, responsible for developing and executing a comprehensive digital patient journey and brand marketing strategy. Responsibilities: design end-to-end digital experiences across platforms (websites, CRM, social media), lead CRM and digital media strategies, launch and manage patient-centric tools and content, and ensure integrated omnichannel execution. Qualifications: Bachelor's degree (MBA preferred), 7+ years in consumer digital marketing within regulated industries such as pharma or healthcare, with expertise in omnichannel customer journeys, digital media planning, CRM platforms (e.g., Salesforce Marketing Cloud), and analytics tools. High-Value: focus on digital and social engagement for psoriatic arthritis patients, new product launch, omnichannel marketing, and use of AI for innovation. WorkSetup: hybrid in Cambridge, MA, with no travel specified.