Associate Director, Consumer Omnichannel Strategy, Psoriasis

Role: Associate Director, Consumer Omnichannel Strategy for Psoriasis, focusing on building and executing a digital ecosystem for patient engagement and brand growth. Responsibilities: design end-to-end patient journeys across owned platforms, lead digital media and social strategies, develop and optimize CRM and website tools, and integrate analytics for performance insights. Partner with cross-functional teams including marketing, content, data, and agency vendors; champion agile and data-driven approaches. Requirements: Bachelor's degree; 7+ years in digital marketing, omnichannel, or healthcare marketing; expertise in digital media planning, CRM platforms (e.g., Salesforce Marketing Cloud), UX/UI, SEO, and analytics tools; proven stakeholder management and results delivery. Preferred: MBA; prior pharma launch experience; dermatology or immunology background; familiarity with AI marketing technologies; 3+ years in pharma/healthcare. HighValue: focus on psoriasis, consumer digital channels, omnichannel patient journeys, regulated industry experience, and cross-functional collaboration. WorkSetup: based in Boston, MA, full-time, exempt.