Associate Director, Consumer Omnichannel, Sleep Franchise

Role Summary

Reporting to the Executive Director and Head of Consumer Marketing, Sleep Franchise, the Associate Director Consumer Omnichannel, Sleep Franchise plays an important role in the Sleep Franchise in the United States.

Responsibilities

• Lead the development of the holistic consumer engagement blueprint/journey for consumer efforts in narcolepsy and idiopathic hypersomnia, and identify synergistic areas along the journey to optimize spend
• Lead the media planning and measurement process for Sleep Franchise consumer efforts and work with consumer marketers to identify required creative assets
• Lead CRM strategy and deployment of tactical plans
• Lead Consumer tactical measurement plan including QBRs and MMAs
• Partner with brand lead to establish clear roles, responsibilities, objectives and metrics for the business
• Coordinate and align with cross-functional and marketing colleagues, agencies, and other stakeholders to implement consumer media/CRM plans and drive results
• Oversee media/CRM agency partners and other vendors to ensure strategic alignment and executional excellence
• Manage A&P budget (aligned to Omnichannel efforts) ensuring spend within 2% of budget
• Ensure compliance with company and regulatory policies and requirements.

Qualifications

• Bachelor’s degree in life sciences or a related discipline; MBA is desirable
• 7+ years previous US pharmaceutical experience with strong commercial experience and deep omnichannel experience
• Demonstrated success in consumer strategy and commercial execution activating patients in rare disease; experience in sleep medicine preferred
• Experience in market shaping and defining a category resulting in brand growth
• Outstanding interpersonal skills and demonstrated cross-functional leadership
• Proven ability to collaborate and working effectively in teams
• Demonstrated strong communication and presentation skills
• Demonstrated strong analytical, planning, project management and organizational skills
• Demonstrated initiative, strong strategic thinking, problem-solving, and decision-making
• Pharmaceutical career progression demonstrating growth in responsibility and scope, particularly in commercial positions