Associate Director, Consumer Marketing - OTC (Eye Care)

Role: Associate Director of Consumer Marketing for OTC products, responsible for developing and executing strategic, data-driven brand marketing initiatives to enhance product performance and consumer engagement. Responsibilities include leading brand strategy evolution, managing omni-channel campaigns (TV, digital, social, CRM, eCommerce), collaborating with external agencies and internal stakeholders to ensure consistent messaging, and integrating digital commerce initiatives to support growth. The role involves overseeing performance analytics, leveraging insights for campaign optimization, and providing strategic guidance to senior leadership. Qualifications: Bachelor’s Degree with 8+ years of consumer marketing experience, preferably in pharma or CPG, with expertise in omni-channel marketing and eCommerce. Strong experience managing multi-agency partnerships, strategic planning, and campaign execution required. Preferred qualifications include an MBA and familiarity with digital marketing metrics and financial analysis. High-Value: Focus on OTC consumer brands with emphasis on digital and eCommerce strategies; cross-functional collaboration; senior stakeholder advising. Work setup and travel details are not specified.