Associate Director, Consumer Marketing - OTC (Eye Care)
AbbVie
June 28, 2026
Remote friendly (Irvine, CA)
United States
$141,500 - $268,500 USD yearly
Marketing
The Associate Director, Consumer Marketing serves as the patient, brand, and product subject matter expert for Over-The-Counter (OTC) consumer business, driving overall brand performance through strategic, data-driven marketing across varied channels. Lead cross-functional collaboration and external agency management, implementing eCommerce strategies to bolster online reach, and consumer engagement.
Key Responsibilities
- Lead brand strategy evolution, including value proposition, positioning, segmentation, and omni-channel strategy, with integration of eCommerce.
- Direct development and execution of creative consumer marketing tactics and omnichannel campaigns—including TV, digital, social, website, CRM, and eCommerce platforms.
- Collaborate with external agencies and internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution.
- Drive brand annual planning, representing DTC needs foremost, while ensuring digital commerce initiatives are incorporated as supportive growth channels.
- Oversee measurement, analytics, and optimization of marketing performance using KPIs.
- Support business development opportunities; leverage digital and eCommerce data insights; provide ad hoc competitive analyses.
- Advise senior leadership on market challenges/opportunities and provide thought leadership for consumer marketing and eCommerce.
Qualifications
- Bachelor’s Degree required.
- Proven marketing experience with increased proficiency in all marketing skills.
- Previous cross franchise/cross channel marketing experience preferred.
Preferred Qualifications
- BA/BS required; MBA preferred.
- 8+ years of consumer marketing experience (preferred pharma and CPG); eCommerce expertise valuable.
- Deep knowledge of brand management, omni-channel approaches, and campaign development.
- Track record managing multi-agency partnerships and influencing across a matrixed organization.
- Strategic thinker with strong planning, organization, attention to detail, and execution.
- Intellectual curiosity and ability to generate new consumer engagement/growth ideas across traditional and digital touchpoints.
- Experience with financial planning, campaign metrics, and business analysis is a plus.
Benefits (as stated)
- Paid time off (vacation, holidays, sick), medical/dental/vision insurance, and 401(k) to eligible employees.
- Eligible for short-term and long-term incentive programs.
Key Responsibilities
- Lead brand strategy evolution, including value proposition, positioning, segmentation, and omni-channel strategy, with integration of eCommerce.
- Direct development and execution of creative consumer marketing tactics and omnichannel campaigns—including TV, digital, social, website, CRM, and eCommerce platforms.
- Collaborate with external agencies and internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution.
- Drive brand annual planning, representing DTC needs foremost, while ensuring digital commerce initiatives are incorporated as supportive growth channels.
- Oversee measurement, analytics, and optimization of marketing performance using KPIs.
- Support business development opportunities; leverage digital and eCommerce data insights; provide ad hoc competitive analyses.
- Advise senior leadership on market challenges/opportunities and provide thought leadership for consumer marketing and eCommerce.
Qualifications
- Bachelor’s Degree required.
- Proven marketing experience with increased proficiency in all marketing skills.
- Previous cross franchise/cross channel marketing experience preferred.
Preferred Qualifications
- BA/BS required; MBA preferred.
- 8+ years of consumer marketing experience (preferred pharma and CPG); eCommerce expertise valuable.
- Deep knowledge of brand management, omni-channel approaches, and campaign development.
- Track record managing multi-agency partnerships and influencing across a matrixed organization.
- Strategic thinker with strong planning, organization, attention to detail, and execution.
- Intellectual curiosity and ability to generate new consumer engagement/growth ideas across traditional and digital touchpoints.
- Experience with financial planning, campaign metrics, and business analysis is a plus.
Benefits (as stated)
- Paid time off (vacation, holidays, sick), medical/dental/vision insurance, and 401(k) to eligible employees.
- Eligible for short-term and long-term incentive programs.