Associate Director, Consumer Marketing (Ophthalmology)

Role: Associate Director of Marketing for the Ophthalmology franchise, focusing on implementing and managing U.S. consumer marketing strategies to drive product demand. Responsibilities: execute omnichannel campaigns (TV, print, digital, social media), develop patient engagement tools and content, manage agency collaborations, oversee budgets, monitor KPIs, and ensure compliance with medical, legal, and regulatory standards. Collaborate closely with cross-functional teams to optimize campaigns, expand digital and social media presence, enhance CRM and first-party data strategies, and develop patient testimonials. Requirements: Bachelor's degree; 10+ years in marketing with at least 5 years in pharmaceutical/biotech consumer marketing; demonstrable omnichannel and digital marketing experience; preferred experience with biologics and U.S. product launches. High-Value: biologics, ophthalmology, consumer health, digital and social media expertise, experience with patient engagement, regulatory compliance, and cross-functional collaboration. WorkSetup: hybrid office in Sleepy Hollow, NY, with approximately 10% travel.