Associate Director, Consumer Marketing - Multiple Myeloma

Role: Lead consumer marketing strategy development and execution for Multiple Myeloma, focusing on patient engagement, awareness, and brand growth. Responsibilities: develop patient-centric segmentation, messaging, and omnichannel campaigns across digital, social, and support channels; leverage insights to optimize performance; collaborate with cross-functional teams including medical, legal, market access, and agencies; oversee creative content, patient resources, and support programs; manage projects, budgets, and team development. Requirements: Bachelor’s degree; 6+ years in healthcare marketing, with hematology and Multiple Myeloma experience preferred; proven success in consumer/patient campaigns, product launches, and omnichannel strategies; strong knowledge of healthcare compliance, regulatory review, and patient journey insights; excellent communication, leadership, and project management skills. HighValue: hematology, Multiple Myeloma, consumer/patient marketing, product launch, omnichannel campaigns, healthcare compliance. WorkSetup: location not specified; role may involve cross-functional collaboration and stakeholder influence.