Associate Director Consumer Campaign Development Lead (CDL) Oncology Lung
Merck
9 hours ago
Remote friendly (North Wales, PA)
United States
Marketing
Key Responsibilities
- Act as the primary patient marketing liaison embedded with the Lung marketing strategy team; translate strategic priorities into actionable patient engagement tactics.
- Lead development and activation of integrated patient campaigns (DTC, point-of-care, web, and digital media) across channels.
- Partner with the consumer analytics lead to define campaign objectives, target segments, channel mix, timelines, measurement plans, and success criteria.
- Ensure campaigns reflect patient needs, health-literacy best practices, and equitable access considerations.
- Oversee creation and optimization of digital assets: online video, display/banner ads, paid search, social, landing pages, web content, and point-of-care materials.
- Partner with media and digital teams/agencies to plan media buys, optimize channel performance, and apply test-and-learn methodologies.
- Support media budget planning and monitor promotional spend vs. performance.
- Run asset development through agile workflows (ideation, sprint delivery, med-legal review, deployment, measurement, and revalidation).
- Manage timelines, resource allocation, vendor deliverables, and production schedules to ensure on-time, high-quality launches.
- Use market research, customer segmentation, and analytics to shape targeting and messaging; iterate and optimize campaigns.
- Coordinate Promotional Review Team (PRT) approvals and ensure regulatory compliance, including Safety Label Updates (SLUs) where applicable.
- Lead day-to-day agency interactions; develop and manage digital scopes of work (SOWs), timelines, and budgets.
Examples of Typical Deliverables
- Integrated patient launch campaign playbooks and timelines
- Patient-facing digital content: videos, landing pages, social assets
- Media plans and channel optimization reports
- Promotional Review submissions and compliant final assets
Qualifications
- Education: Bachelor’s degree required; MBA or advanced degree preferred.
- Experience: Minimum 4 years in pharmaceutical marketing, consumer/patient marketing, DTC, or marketing communications; oncology or other specialty therapeutic experience preferred.
- Demonstrated success in campaign activation, digital media, and asset production in a regulated environment.
- Strong cross-functional collaboration and stakeholder management; ability to influence without direct authority.
- Analytical mindset with experience using customer insights and performance metrics to iterate on campaigns.
- Project and vendor management skills; familiarity with agile/scrum delivery preferred.
- Technical familiarity preferred: Veeva/PromoMats, SAP, and common digital analytics tools.
Preferred
- Prior US oncology experience, product launch planning, or patient marketing campaign development.
- Experience with media budget planning and spend optimization.
- Experience participating in Integrated Profit Plan preparation and TBR processes.
Skills & Competencies
- Patient-centric communications and health literacy; digital marketing and paid media strategy; campaign measurement & optimization
- Strategic thinking, planning and execution; stakeholder management & cross-functional influence
- Regulatory/compliance awareness; adaptability, initiative, and collaboration
Required Skills
- Adaptability, Channel Optimization, Collaborative Development, Customer-Focused, Digital Analytics, Digital Marketing, Marketing Campaign Development, Oncology Marketing
Location/Work Model
- Upper Gwynedd, PA — hybrid work model.
Application Instructions
- Apply through https://jobs.merck.com/us/en (deadline stated on the posting).
- Act as the primary patient marketing liaison embedded with the Lung marketing strategy team; translate strategic priorities into actionable patient engagement tactics.
- Lead development and activation of integrated patient campaigns (DTC, point-of-care, web, and digital media) across channels.
- Partner with the consumer analytics lead to define campaign objectives, target segments, channel mix, timelines, measurement plans, and success criteria.
- Ensure campaigns reflect patient needs, health-literacy best practices, and equitable access considerations.
- Oversee creation and optimization of digital assets: online video, display/banner ads, paid search, social, landing pages, web content, and point-of-care materials.
- Partner with media and digital teams/agencies to plan media buys, optimize channel performance, and apply test-and-learn methodologies.
- Support media budget planning and monitor promotional spend vs. performance.
- Run asset development through agile workflows (ideation, sprint delivery, med-legal review, deployment, measurement, and revalidation).
- Manage timelines, resource allocation, vendor deliverables, and production schedules to ensure on-time, high-quality launches.
- Use market research, customer segmentation, and analytics to shape targeting and messaging; iterate and optimize campaigns.
- Coordinate Promotional Review Team (PRT) approvals and ensure regulatory compliance, including Safety Label Updates (SLUs) where applicable.
- Lead day-to-day agency interactions; develop and manage digital scopes of work (SOWs), timelines, and budgets.
Examples of Typical Deliverables
- Integrated patient launch campaign playbooks and timelines
- Patient-facing digital content: videos, landing pages, social assets
- Media plans and channel optimization reports
- Promotional Review submissions and compliant final assets
Qualifications
- Education: Bachelor’s degree required; MBA or advanced degree preferred.
- Experience: Minimum 4 years in pharmaceutical marketing, consumer/patient marketing, DTC, or marketing communications; oncology or other specialty therapeutic experience preferred.
- Demonstrated success in campaign activation, digital media, and asset production in a regulated environment.
- Strong cross-functional collaboration and stakeholder management; ability to influence without direct authority.
- Analytical mindset with experience using customer insights and performance metrics to iterate on campaigns.
- Project and vendor management skills; familiarity with agile/scrum delivery preferred.
- Technical familiarity preferred: Veeva/PromoMats, SAP, and common digital analytics tools.
Preferred
- Prior US oncology experience, product launch planning, or patient marketing campaign development.
- Experience with media budget planning and spend optimization.
- Experience participating in Integrated Profit Plan preparation and TBR processes.
Skills & Competencies
- Patient-centric communications and health literacy; digital marketing and paid media strategy; campaign measurement & optimization
- Strategic thinking, planning and execution; stakeholder management & cross-functional influence
- Regulatory/compliance awareness; adaptability, initiative, and collaboration
Required Skills
- Adaptability, Channel Optimization, Collaborative Development, Customer-Focused, Digital Analytics, Digital Marketing, Marketing Campaign Development, Oncology Marketing
Location/Work Model
- Upper Gwynedd, PA — hybrid work model.
Application Instructions
- Apply through https://jobs.merck.com/us/en (deadline stated on the posting).