Associate Director, Channel Strategy - Media (US)

Role: Develop and implement a connected channel strategy for the US healthcare market, integrating paid, owned, earned, and emerging digital channels to enhance customer engagement and business impact. Responsibilities: collaborate cross-functionally with brand teams, analytics, content, CRM, and agencies; guide digital footprint evolution considering AI trends and search behaviors; support governance frameworks; optimize channel mix, budget allocation, and measurement strategies; and identify digital innovation opportunities. Requirements: Bachelor's degree; 6+ years in channel or media strategy, digital engagement, or related fields; strong understanding of multichannel customer journeys, measurement, and data-driven decision-making; proven stakeholder management skills. Preferred: experience in regulated industries such as healthcare or pharmaceuticals; familiarity with AI-enabled discovery, healthcare marketing compliance, and integrated channel planning; knowledge of digital analytics and performance tools. HighValue: healthcare/pharma sector, digital content ecosystems, AI-enabled discovery, cross-channel strategy, measurement frameworks, stakeholder collaboration. WorkSetup: not specified.