Associate Director, Campaign Development Lead, US Oncology Business Unit Engagement Team - Precision Medicine
Merck
8 days ago
Remote friendly (North Wales, PA)
United States
Marketing
Primary Responsibilities:
- Lead identification, design, execution, oversight, and optimization of US Oncology HCP marketing campaigns/programs.
- Develop, measure, and optimize digital campaigns.
- Understand customer segments, needs, channel preferences, and profitability/lifetime value.
- Develop HCP marketing materials/digital assets (online video, emails, display/banner ads, alerts, web content, paid search/media optimization, social, point-of-care, print, and disease awareness).
- Set strategic communication objectives for assigned tumor(s) aligned to the customer experience plan.
- Use insights and digital knowledge to prioritize asset development (including targeting and CX best practices).
- Work in an agile mindset: drive influence/alignment, test/learn, and foster innovation focused on customer experience.
- Partner on annual Integrated Profit Plan (IPP) process and contribute to brand building tools (L3).
- Collaborate with Marketing, Channel Strategy & Engagement (CSE), Market Research, Analytics, and Operations.
- Manage agency/vendor day-to-day interactions; create/monitor digital SOWs and participate in bi-annual agency evaluations.
- Manage budgets; evaluate revalidation of marketing/digital assets.
- Implement Safety Label Updates (SLUs) and ensure compliance with Subpart E (when applicable).
Required:
- Bachelor’s degree.
- 4+ years in marketing/marketing communications/marketing support.
- Experience executing brand/customer marketing strategy.
- Cross-functional leadership/teamwork.
- Strong marketing principles; campaign/message development; planning/presentation; communication; agency/vendor management.
Preferred:
- MBA; US HCP/oncology marketplace experience; product launch/launch planning; market research.
- Knowledge of commercial/regulatory/legal compliance; end-to-end Medical/Legal (Promotion Review Team) review/delivery.
- Veeva/PromoMats experience.
Required Skills:
Content Creation; Digital Marketing; Marketing Campaign Development; Marketing Strategies; Omnichannel Marketing; Oncology Marketing; Strategic Thinking; US Marketing.
How to apply:
- Apply at https://jobs.merck.com/us/en (application deadline listed on posting).
- Lead identification, design, execution, oversight, and optimization of US Oncology HCP marketing campaigns/programs.
- Develop, measure, and optimize digital campaigns.
- Understand customer segments, needs, channel preferences, and profitability/lifetime value.
- Develop HCP marketing materials/digital assets (online video, emails, display/banner ads, alerts, web content, paid search/media optimization, social, point-of-care, print, and disease awareness).
- Set strategic communication objectives for assigned tumor(s) aligned to the customer experience plan.
- Use insights and digital knowledge to prioritize asset development (including targeting and CX best practices).
- Work in an agile mindset: drive influence/alignment, test/learn, and foster innovation focused on customer experience.
- Partner on annual Integrated Profit Plan (IPP) process and contribute to brand building tools (L3).
- Collaborate with Marketing, Channel Strategy & Engagement (CSE), Market Research, Analytics, and Operations.
- Manage agency/vendor day-to-day interactions; create/monitor digital SOWs and participate in bi-annual agency evaluations.
- Manage budgets; evaluate revalidation of marketing/digital assets.
- Implement Safety Label Updates (SLUs) and ensure compliance with Subpart E (when applicable).
Required:
- Bachelor’s degree.
- 4+ years in marketing/marketing communications/marketing support.
- Experience executing brand/customer marketing strategy.
- Cross-functional leadership/teamwork.
- Strong marketing principles; campaign/message development; planning/presentation; communication; agency/vendor management.
Preferred:
- MBA; US HCP/oncology marketplace experience; product launch/launch planning; market research.
- Knowledge of commercial/regulatory/legal compliance; end-to-end Medical/Legal (Promotion Review Team) review/delivery.
- Veeva/PromoMats experience.
Required Skills:
Content Creation; Digital Marketing; Marketing Campaign Development; Marketing Strategies; Omnichannel Marketing; Oncology Marketing; Strategic Thinking; US Marketing.
How to apply:
- Apply at https://jobs.merck.com/us/en (application deadline listed on posting).