Associate Director, Brand Marketing (Hematology)

Role: Associate Director, Brand Marketing (Hematology) leads strategic development and execution of integrated marketing campaigns targeting healthcare professionals (HCPs) and patients for hematology products, supporting product launch and lifecycle management. Responsibilities include crafting messaging, promotional content, digital and omnichannel engagement strategies, managing agency partnerships, and aligning campaigns with regulatory compliance. The role involves building patient education initiatives, designing omnichannel strategies with performance metrics, and contributing to launch readiness by collaborating with cross-functional teams such as Medical Affairs, Sales, and Market Access. Qualifications require a Bachelor's degree in life sciences or business, 10+ years of pharma/biotech marketing experience, with preference for oncology or rare disease familiarity and digital marketing expertise. The candidate should demonstrate strategic thinking, project management skills, operational knowledge of regulatory reviews, and an entrepreneurial mindset suited for a fast-paced environment. High-value biopharma specifics include focus on hematology indications, product launch activities, omnichannel digital marketing, and cross-functional stakeholder management. The position is based in a hybrid work setup, with details not specified on travel.