Associate Director, Brand Marketing

Role Summary

Associate Director, Brand Marketing responsible for leading patient marketing strategy and tactics for a launch in rare disease/pharmaceuticals, with a focus on pulmonary hypertension. Drive development and execution of multi-channel campaigns, patient message development, and ambassador programs to empower patients and caregivers. Requires a strategic, collaborative leader with extensive pharmaceutical marketing experience.

Responsibilities

• Understand trends and competitive positioning within the PH market
• Know the patient journey and use insights to develop initiatives that will resonate with patients/caregivers
• Develop and manage a multi-channel disease and branded tactical plan (digital, social media, print, etc.)
• Lead patient message development
• Develop patient branded/unbranded educational and promotional strategy/tactics (patient awareness, adherence and persistence)
• Conduct market research initiatives, as necessary, to inform and execute brand plan
• Build and implement a patient ambassador program that will help patients connect with each other to share their stories as well as other patient-centered events (ad boards, patients conferences)
• Understand payer reimbursement landscape and specialty pharmacy patient support programs
• Work closely with the Promotional Review Committee to ensure compliant review and approval of patient tactics
• Foster strong relationships with patient advocacy groups
• Operate to the highest of standards in alignment of Liquidia’s code of ethics and compliance SOPs, ensuring all interactions with KOLs are consistent with commercial, regulatory, and legal guidelines.

Qualifications

• Bachelor of Science Degree or equivalent. Advanced business degree a plus.
• 5+ years of patient marketing experience within pharmaceutical category.
• Prior PH experience and existing KOL relationships.
• 10+ years of commercial pharmaceutical experience with a heavy marketing focus.
• Proven track record of consistently achieving or exceeding expectations in assigned responsibilities.
• Strategic mindset to support commercial marketing strategy, messaging, and resources.

Skills

• Collaborative style by building trusted relationships with cross functional partners.
• Preferred to possess experience and knowledge of the PH market And/or rare disease.
• Excellent communication (verbal and writing) skills with an ability to present to large and small audiences.
• Passionate, self-starter who takes initiative and demonstrates the ability to lead through change, ambiguity, and complexity.
• Strong understanding of the laws, regulations and rules governing the pharmaceutical industry, and history of ethical and compliant behavior.
• Exceptional organizational skills.
• Ability to travel 20%-30%, primarily domestic.