Associate Director, Brand Marketing

Liquidia is deeply passionate and committed to the discovery, engineering, and development required to bring novel therapies to patients who need them most, and to the healthcare providers who care for them. Our current drive is toward improving the treatment of pulmonary hypertension (PH). We will continue to combine our proprietary, innovative PRINT Technology with new and established medications, offering the potential for both better precision and improved clinical outcomes. Our team members include some of the industry’s top scientists, clinicians, business strategists, engineers, and pharmaceutical executives. We work together to help people lead longer, healthier, and happier lives.

Job Summary

We are seeking an experienced brand marketer to support our ongoing launch of Yutrepia. In this role, you will drive the development and execution of the patient marketing strategy and tactics for patients and caregivers. This individual is a self-starter with experience in rare disease and pulmonary hypertension who has the passion, empathy, and a patient-centric mindset that empower patients through their journey.

Responsibilities

• Understand trends and competitive positioning within the PH market
• Know the patient journey and use insights to develop initiatives that will resonate with patients/caregivers
• Develop and manage a multi-channel disease and branded tactical plan (digital, social media, print, etc.)
• Lead patient message development
• Develop patient branded/unbranded educational and promotional strategy/tactics (patient awareness, adherence and persistence)
• Conduct market research initiatives, as necessary, to inform and execute brand plan
• Build and implement a patient ambassador program that will help patients connect with each other to share their stories as well as other patient-centered events (ad boards, patients conferences)
• Understand payer reimbursement landscape and specialty pharmacy patient support programs
• Work closely with the Promotional Review Committee to ensure compliant review and approval of patient tactics
• Foster strong relationships with patient advocacy groups
• Operate to the highest of standards in alignment of Liquidia’s code of ethics and compliance SOPs, ensuring all interactions with KOLs are consistent with commercial, regulatory, and legal guidelines.

Requirements

Education and Experience

• Bachelor of Science Degree or equivalent. Advanced business degree a plus.
• 5+ years of patient marketing experience within pharmaceutical category.
• Prior PH experience and existing KOL relationships.
• 10+ years of commercial pharmaceutical experience with a heavy marketing focus.
• Proven track record of consistently achieving or exceeding expectations in assigned responsibilities.
• Strategic mindset to support commercial marketing strategy, messaging, and resources.

Knowledge, Skills, and Abilities

• Collaborative style by building trusted relationships with cross functional partners.
• Preferred to possess experience and knowledge of the PH market And/or rare disease.
• Excellent communication (verbal and writing) skills with an ability to present to large and small audiences.
• Passionate, self-starter who takes initiative and demonstrates the ability to lead through change, ambiguity, and complexity.
• Strong understanding of the laws, regulations and rules governing the pharmaceutical industry, and history of ethical and compliant behavior.
• Exceptional organizational skills.
• Ability to travel 20%-30%, primarily domestic.

Benefits

Liquidia offers a competitive compensation package as well as a comprehensive benefits package that includes Medical, Dental, Vision, STD, LTD, 401(k) Savings Retirement Plan, ESPP, and more!

Liquidia is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

Recruiting Agencies, Please Note:

Liquidia will not accept unsolicited assistance from recruiting/search agencies for this employment opportunity. Please, no phone calls or emails. All resumes submitted by recruiting or search agencies to any employee at Liquidia via email, the Internet or in any form and/or method without a valid written search/recruitment agreement in place for this position will be deemed the sole property of Liquidia. No fee will be paid in the event the candidate is hired by Liquidia as a result of the referral or through other means.