Associate Director, Brand Excellence — On-Market

Role: Associate Director of Brand Excellence — On-Market, responsible for leading on-market strategic planning and process optimization across the US. Primary objectives include scaling best practices, enhancing strategic rigor, and advancing commercial and MHI collaboration within integrated brand teams. Responsibilities encompass championing the 1-7-5 planning methodology, integrating AI and omnichannel approaches, modernizing planning processes, and developing organizational capabilities through education and onboarding. The role also involves analyzing operational gaps, driving enterprise-wide initiatives, and fostering cross-functional partnerships, particularly with International Brand Excellence. Key qualifications include a bachelor's degree (advanced degree preferred), significant experience with AbbVie's brand planning, particularly the 1-7-5 process, strong analytical skills, and proven ability to influence change in complex environments. High-value specifics include deep expertise in strategic brand planning, omnichannel and AI adoption, and experience managing multiple product lifecycle stages in a matrixed structure. The role necessitates strong communication, project management, and leadership skills, with a focus on continuous process improvement and capability building. It is a strategic, enterprise-facing role aimed at elevating commercial execution through innovative planning and collaboration practices in the biopharma space.