Associate Director, Brand Capabilities

Role Summary

Associate Director, Brand Capabilities at Takeda Pharmaceutical. Cambridge, MA or Lexington, MA. A dynamic and visionary role within Brand Capabilities, partnering with brand leadership and cross-functional teams to drive brand excellence, continuous improvement, and learning solutions that enable commercial success and better patient outcomes.

Responsibilities

• Partner and advise brand and launch teams and their cross functional partners on marketing capabilities such as Product Positioning, Insights Generation, Brand Planning, Customer Engagement and Measurement
• Identify capability and learning needs with brand partners
• Facilitate connections and sharing of best practices across the USBU
• Work directly with launch teams to develop the needed brand capabilities and business outputs for launch
• Parlay marketing subject matter expertise into the learning environment by identifying new learning modalities, creating curriculum and upskilling marketers
• Identify competency and capability development opportunities with brand team colleagues and partner on solutions
• Collaborate and support the ongoing development and execution of the brand capabilities roadmap
• Influence and foster change management elements through initiatives such as community of practice, communications, best practice sharing etc.
• Manage resource requirements, project plans and budget
• Measure results to assess impact and improve future initiatives
• Implement development plans and training to achieve business objectives

Qualifications

• Minimum BS/BA degree with MS/MBA preferred
• Minimum of 8 years of marketing & brand experience through a variety of marketing roles
• Ability to influence senior-level management and key stakeholders
• Ability to set priorities, deliver on deadlines and develop workflow processes and tasks in an evolving, dynamic marketplace
• Strong analytical skills and budget management experience
• Excellent interpersonal and communication skills necessary to lead through change and influence without authority
• Ability to demonstrate strategic and critical thinking, as well as problem solving skills
• Strong organizational, planning and project management skills ‚Äì ability to set priorities, meet deadlines and develop workflow processes and tasks for multiple projects
• Track record of successful leadership, management, and development of small to medium, multi-disciplinary dispersed teams

Skills

• Strategic marketing mindset
• Stakeholder influence and collaboration
• Curriculum design and learning modality development
• Change management and communications
• Brand planning and product positioning
• Data-driven decision making and measurement

Education

• BS/BA required; MS/MBA preferred