Associate Director, Brand Analytics (Rhinology, Gastroenterology, Allergy)

Role Summary

Associate Director, Brand Analytics - Rhinology, Gastroenterology, Allergy. Based in Cambridge, MA. Reports to the Director, Brand Analytics and serves as a key partner to Sanofi brand teams within the Insights and Analytics group, focusing on portfolio performance analysis and preparation for launches.

Responsibilities

• Act as strategic partner to brand team leadership in activities such as brand planning, performance reviews, new indication launches, and assessment of new initiatives
• Partner with brand team to develop and measure KPIs associated with brand strategy and tactics
• Lead development and maintenance of KPI reports for the commercial team covering Marketing, Sales, PSS, and Market Access
• Synthesize brand performance metrics into a cohesive narrative and deliver strategic insights to Commercial leadership
• Support new launches through leadership of behavioral segmentation and targeting
• Perform ad-hoc national and sub-national analyses to identify opportunities and threats using marketing tactic utilization, sales execution, and customer adoption metrics
• Partner with Analytics leads across Sanofi’s portfolio to collaborate on Franchise performance insights and deep dives
• Collaborate with Advanced Analytics to optimize promotional spend and understand impact of business levers (e.g., AI/ML for patient conversion and physician product selection)
• Liaise with external vendors for sub-national Sales Force Effectiveness reports
• Create dashboards to synthesize information for business decisions
• Coordinate with data management to ensure insights are based on high-quality data
• Coach junior team members for onboarding and process/data proficiency
• Lead hub team day-to-day on projects in a matrix management structure

Qualifications

• BA/BS with a minimum of 7 years in pharmaceutical Brand, Advanced Analytics, Forecasting, and/or Sales Operations; MS/MA/MBA/PhD or equivalent experience considered
• Proven business acumen with strong communication and presentation skills
• Strategic thinking with ability to synthesize diverse data into actionable insights
• Strong analytical skills with ability to design, develop, and execute analyses to answer complex business questions
• Life sciences analytics experience with ability to access/manipulate large data sets via cloud platforms
• Experience with programming languages (SQL, R, Python) and data science principles
• Experience with key pharmaceutical data sources and analytics platforms (IQVIA NPA/NSP, claims data, Capgemini/LiquidHub, Veeva/Salesforce, Databricks, Snowflake, Power BI/Tableau/Qlik, MS Office)

Education

• Master's Degree or MBA preferred

Additional Requirements

• None specified beyond role-related qualifications