Associate Director, Brand Analytics, Oncology

Role Summary

Associate Director, Brand Analytics, Oncology. Location: Cambridge, MA or Morristown, NJ. Responsible for reporting and presenting Sanofi portfolio performance and integrated insights to leadership as part of the Insights and Analytics team, focusing on launched asset performance and preparing for future launches. Proactively identifies opportunities using claims, SP, and CRM data.

Responsibilities

• Act as a strategic partner and subject matter expert for brand leadership in key Commercial activities/workstreams, such as brand planning, performance reviews, new indication launches, and assessment of new initiatives
• Partner with the brand team to develop and measure KPIs that are closely aligned with brand strategy and tactics
• Lead development and maintenance of KPI reports for the broader Commercial team, leveraging insights from Marketing, Sales, PSS, and Market Access functions
• Synthesize brand performance metrics into a cohesive narrative and deliver strategic insights to Commercial leadership
• Drive the development and refinement of dynamic performance dashboards to synthesize information and enable agile Commercial decision-making
• Support new launches through the leadership of behavioral segmentation and targeting
• Perform ad-hoc national and sub-national analyses to proactively identify areas of opportunities and threats, leveraging marketing tactic utilization, sales execution, and customer adoption metrics
• Collaborate with Brand Analytics & Forecasting leads across Sanofi‚Äôs portfolio on TA/business unit-level performance overviews and deep dives
• Partner with Advanced Analytics colleagues to support optimization of promotional spend and understand key business levers (e.g., AI/ML models to understand patient conversion, predict HCP product selection)
• Engage with Field Deployment / Reporting colleagues to produce national and sub-national Sales Force Effectiveness reports
• Coordinate with Data Management to ensure insights are properly contextualized and derived from reliable, high-quality information
• Coach junior I&A team members as they engage in onboarding, upskilling, and training in Sanofi-specific processes/data
• Collaborate effectively with offshore Sanofi Hub I&A team members to deliver Brand Analytics insights, and provide day-to-day leadership in a matrix management structure

Qualifications

• BA/BS with a minimum of 7 years of experience in pharmaceutical Brand / Advanced Analytics, Forecasting, and/or Sales Operations; equivalent combination of education (MS/MA/MBA/PhD) and/or consulting experience may be considered
• Proven business acumen, with strong communication & presentation skills
• Well-developed strategic thinking ability to synthesize disparate data into a coherent narrative and actionable insights
• Strong analytical skills to design, develop, and execute analyses addressing complex business questions
• Life sciences analytics experience with ability to access and manipulate large data sets via cloud-based data warehouse/analytics platforms
• Experience with programming languages (e.g., SQL, R, Python) and data science principles
• Experience with key pharmaceutical data sources and analytics platforms: IQVIA NPA/NSP, IQVIA/Symphony/Komodo claims, Capgemini/Data Unveil, CRM systems (Veeva, Salesforce), Databricks, Snowflake, Power BI, Tableau, Qlik, and MS Office

Education

• Master's Degree or MBA preferred

Skills

• Oncology market data experience
• Ability to thrive in a fast-paced environment and navigate ambiguity with a track record of delivering results
• Excellent project management and prioritization skills, balancing multiple projects/priorities
• Ability to work in a matrixed environment with cross-functional partners to influence key business decisions
• Experience applying AI/Machine Learning/data science methodologies to address quantitative questions and derive actionable insights