Associate Director, Brand Analytics – Rare Disease (RD)

Role Summary

The Associate Director, Brand Analytics – Rare Disease (RD) will be responsible for the reporting and presenting of Sanofi portfolio performance and integrated insights to leadership. As a member of the Insights and Analytics (I&A) team, the US Rare Disease (RD) Brand Analytics lead will be an integral strategic partner to Sanofi’s US Commercial leadership, collaborating with cross-functional stakeholders to deliver brand analytics support for RD brands and future pipeline assets. This role leverages primary and secondary datasets to deliver impactful performance insights and proactively identify opportunities. The position reports to the Senior Director, Insights & Analytics – Rare Disease and is based in Cambridge, MA.

Responsibilities

• Act as a strategic partner and subject matter expert for brand leadership in key Commercial activities/workstreams, such as brand planning, performance reviews, new indication launches, and assessment of new initiatives
• Partner with the brand team to develop and measure KPIs aligned with brand strategy and tactics
• Lead development and maintenance of KPI reports for the broader Commercial team, leveraging insights from Marketing, Sales, PSS, and Market Access functions
• Synthesize brand performance metrics into a cohesive narrative and deliver strategic insights to Commercial leadership
• Drive the development and refinement of dynamic performance dashboards to enable agile Commercial decision-making
• Support new launches through the leadership of behavioral segmentation and targeting
• Perform ad-hoc national and sub-national analyses to identify opportunities and threats, leveraging marketing tactic utilization, sales execution, and customer adoption metrics
• Collaborate with Brand Analytics & Forecasting leads across Sanofi‚Äôs portfolio on performance overviews and deep dives
• Partner with Advanced Analytics colleagues to support optimization of promotional investments and better understand key business levers (e.g., AI/ML models to understand patient conversion, predict HCP product selection)
• Engage with Field Deployment / Reporting colleagues to produce national and sub-national Sales Force Effectiveness reports
• Coordinate with Data Management to ensure insights are contextualized and derived from reliable information
• Coach junior I&A team members in onboarding, upskilling, and training in Sanofi-specific processes/data
• Collaborate with offshore Hub I&A team members to deliver Brand Analytics insights and provide day-to-day leadership in a matrix management structure

Qualifications

Education

• Bachelor‚Äôs degree required; advanced degree (MBA, MS, MD, PhD) preferred

Skills

• A minimum of 7 years of experience in pharmaceutical/biotech analytics; equivalent combination of education and/or relevant consulting experience may be considered
• Strong business acumen with well-developed communication and presentation skills
• Strong analytical skills with the ability to design, develop, and execute analyses to answer complex business questions
• Proven strategic thinking with understanding of the pharmaceutical/biotech landscape; experience in relevant therapeutic areas is a plus
• Experience with key pharmaceutical data sources and analytics platforms (e.g., IQVIA NPA/NSP, IQVIA/Symphony/Komodo, Capgemini/Data Unveil, Veeva/Salesforce, Databricks, Snowflake, Power BI/Tableau/Qlik, Excel/PowerPoint/Word)
• Experience with VBA or programming languages (SQL, R, Python) is a plus; proficiency with large data sets via cloud-based platforms
• Experience applying AI/Machine Learning/data science methodologies to address quantitative questions and derive insights is preferred
• Strong soft skills: thrives in a fast-paced environment, collaborative team player, excellent project management, ability to work in a matrixed environment

Education

• Note: See Education above for degree requirements.