Associate Director, Brand Analytics

Role: Associate Director, Brand Analytics supporting the launch and growth of BEQALZI and BTK CDAC in the biopharma space. Responsibilities: act as a strategic analytics partner by leading analyses on commercial performance, market dynamics, customer engagement, and launch readiness; develop customer segmentation strategies; utilize secondary data sources to generate actionable insights; lead advanced analytics modeling, including predictive and prescriptive approaches; create frameworks, dashboards, and KPIs for performance measurement; support market assessments and performance storytelling; collaborate with cross-functional teams to integrate data and inform strategic decisions; manage external vendors and project delivery. Requirements: Bachelor’s/Master’s in Business, Economics, Statistics, Data Science, or related field; 8+ years’ experience in brand or commercial analytics within pharma/biotech; demonstrated success in product launches and experience with advanced analytics algorithms; strong communication and collaboration skills. Technical Skills: proficiency in SQL, Python/R; familiarity with data visualization tools like Power BI, Alteryx, Dataiku. High-Value: experience supporting biotech or pharmaceutical launches, working with secondary data, and applying advanced modeling techniques. Work Setup: not specified; limited travel may be required.