Associate Director – Marketing (Content Production & MarTech)

Role Summary

Associate Director – Marketing (Content Production & MarTech) responsible for managing the category strategy for Marketing Services, with a focus on Content Production and Marketing Technology (MarTech). Reports to the Director, Business Partner, Media and MarTech Procurement (USA, Remote).

Responsibilities

• Build and manage partnerships across Global Marketing, Brand, and Commercial technology procurement and enterprise technology teams.
• Help ensure compliance with commercial, legal, and data privacy standards
• Lead complex sourcing events, vendor negotiations, and contract design, ensuring that supplier engagements drive business value and performance.
• Deliver cost optimization, innovation, and operational agility across content production workflows and MarTech platforms.
• Act as a strategic advisor on supplier selection, investment decisions, and risk mitigation, ensuring compliance with legal, commercial, and privacy standards.
• Own and lead global category strategy development for Content Production and MarTech services, focusing on value, supplier performance, and innovation.
• Influence senior collaborators across Marketing and IT to align sourcing approaches with business needs and transformation priorities.
• Stay informed on market evolution in areas like creative production models, personalization platforms, modular content, and AI-enabled MarTech, translating insights into strategy.
• Build and deliver data-driven business cases (e.g., TCO, build-vs-buy, tech ROI) that shape strategic direction and investment roadmaps.
• Partner cross-functionally to develop multi-year category roadmaps that support new product launches, omnichannel maturity, and global content scalability.
• Use advanced analytics and critical metrics to assess supplier performance, track category health, and drive continuous improvement.
• Drive cross-regional strategy implementation, ensuring global consistency while supporting local flexibility and innovation.
• Represent Amgen in external benchmarking, industry forums, and supplier QBRs to bring emerging best practices back into the organization.
• Design and implement multi-year category plans that align with marketing goals, brand launch priorities, and enterprise omnichannel ambitions.
• Leverage data and analytics to monitor category health, track performance metrics, and support continuous improvement in marketing operations.
• Collaborate across regions to ensure category strategies meet global standards while accommodating local market execution needs.
• Engage with external partners, peer networks, and industry bodies to bring in emerging practices and innovation across content production and MarTech sourcing.

Qualifications

• Basic Qualifications:
  • Doctorate degree and 3 years of Strategic Sourcing or Marketing Services experience
  • Or Master‚Äôs degree and 5 years of Strategic Sourcing or Marketing Services experience
  • Or Bachelor‚Äôs degree and 7 years of Strategic Sourcing or Marketing Services experience
  • Or Associate‚Äôs degree and 12 years of Strategic Sourcing or Marketing Services experience
  • Or High school diploma / GED and 14 years of Strategic Sourcing or Marketing Services experience
• Preferred Qualifications:
  • Deep experience managing categories in creative production, MarTech platforms, media operations, or digital content supply chains
  • Strong business insight in marketing, commercial operations, and digital execution
  • Expertise with sourcing platforms (e.g., Ariba, Scout) and data analytics tools
  • Demonstrated success influencing senior leaders and navigating matrixed organizations
  • Track record of building strategic supplier partnerships and driving innovation
  • Familiarity with enterprise-level MarTech platforms (e.g., DAM, CMP, CDP, analytics tools)
  • Demonstrated leadership in category management across Marketing, Content Production, and MarTech categories, including vendor management, cost optimization, and performance measurement
  • Deep understanding of category management principles, supplier relationship management, and contract lifecycle management
  • Strong financial, legal, and contractual fluency to navigate nuanced marketing services agreements and deliver business-aligned outcomes
  • A track record of driving innovation in category strategy development, supplier engagement models, and internal stakeholder partnerships
  • Exceptional ability to communicate complex category strategies, influence senior collaborators, and manage change across functions and regions
  • Familiarity with procurement platforms such as Ariba, Scout, Sirion Labs as well as ERP systems and advanced analytics tools
  • Ability to identify underlying business needs and craft strategic solutions across the Marketing Services landscape
  • Capable of using spend analytics and benchmarking to inform category strategies and uncover new value opportunities
  • Deep understanding of regulatory landscapes, particularly in Marketing Services, with the ability to navigate and manage compliance requirements
  • Ability to articulate a forward-looking category vision for Marketing Services and rally interested parties around a shared, value-driven agenda

Skills

• Strategic sourcing
• Category management
• Vendor management
• Data analytics
• Contract negotiation
• MarTech platforms knowledge
• Creative production and content supply chains

Education

• Doctorate, Master‚Äôs, Bachelor‚Äôs, Associate‚Äôs, or High school diploma with extensive experience as described above