Associate Director, Above Brand & Digital Lead, US Precision Medicine

Role Summary

Associate Director, Above Brand & Digital Lead for US Precision Medicine Marketing. Based at the Gaithersburg, MD campus, this role designs and implements above-brand strategy with a focus on digital and non-personal promotion for precision-enabled therapies. You will collaborate with Precision Medicine Marketing Indication Leads to own above-brand content and deployment.

Responsibilities

• Oversee seamless execution, integration, and continuous improvement of marketing channels for Precision Medicine Above Brand content, including Web & Media.
• Analyze and optimize marketing channel performance for Precision Medicine Above Brand content to enhance efficiency, engagement, and return on investment in alignment with business objectives.
• Consult and collaborate with Precision Medicine Marketing Indication Leads to develop important metrics, customer journeys & optimal channels for non-personal promotion for priority biomarkers.
• Regularly review, refine, and adapt workflows to meet changing business needs and deliver a seamless omnichannel experience.
• Identify and capitalize on emerging channels, trends, and technologies to enhance customer engagement and channel mix.
• Drive innovation through testing new tactics, platforms, and strategies, fostering a culture of continuous improvement and data-driven decision-making.
• Manage the creative & media agency relationships for Precision Medicine Above Brand related tactics, including the AstraZeneca approval process to ensure timely deployment of content.
• Adhere to the AZ Code of Conduct, Standards, and SOPs as well as follow all regulatory and compliance requirements for your role.

Qualifications

• Required: Bachelor's degree
• Required: 5+ years of marketing experience with 2+ years digital/omni-channel/NPP experience.
• Required: Experience working in collaborative team settings liaising between agencies/media teams.
• Required: Experience with non-personal promotion campaigns & targeting multiple customer groups.
• Required: Excellent communication and presentation skills and high emotional intelligence, organizational skills and effective team skills.
• Preferred: An MBA or advanced degree.
• Preferred: Oncology and companion diagnostic experience within pharma.
• Preferred: Proficiency with the application of data, analytics & digital tools in marketing and business processes.