Associate Digital Marketing Director – Web/Email
Exelixis
4 months ago
Remote friendly (Alameda, CA)
United States
$158,000 - $224,000 USD yearly
Marketing
Responsibilities
- Plan and manage promotional website and email tactics to increase awareness of CABOMETYX (multiple FDA-approved indications) and prepare for zanzalinitinib launch (pending FDA approval).
- Develop and execute brand digital assets on time and on budget; translate messaging/strategy into integrated multi-channel tactics.
- Manage agency partners for strategy, content, and execution.
- Analyze web/email KPIs; run A/B testing; recommend changes to web pages, emails, and subject lines.
- Partner with GI + GU Marketing, Sales, and Market Access to ensure consistent digital messaging and customer experience.
- Develop A/B testing plans and content requirements; seek and share learnings on new capabilities.
- Ensure digital programs align to brand goals and regulatory compliance.
- Lead RAMP tactic submission/approval process and coordinate approvals with Regulatory, Legal, and Medical.
- Partner with data/analytics teams on marketing data warehouse and performance dashboards (NPP data/KPIs).
Qualifications / Required
- Bachelor’s degree + 11 years related experience; or Master’s degree + 9 years related experience; or equivalent education/experience.
- Experience in product marketing, field sales, or market research/analysis in pharma/biotech.
- Digital marketing experience across patient and HCP audiences (e.g., SEO/SEM/display, lead gen, web, mobile, social, CRM, non-personal/field promotion).
- Understanding of FDA promotional regulations and experience with Legal/Medical/Regulatory review.
Preferred
- Prior oncology product launch marketing experience.
Skills
- Proven digital marketing strategist/manager experience; strong agency management; cross-functional collaboration.
- Reporting/analytics and online marketing tools/practices; innovation with pragmatic execution; strong communication.
Travel
- Some business travel (~25%) required.
Benefits (if applicable)
- 401k with company contributions; group medical/dental/vision; life/disability; flexible spending accounts; discretionary annual bonus (or sales incentive for field sales); stock purchase; long-term incentives; paid vacation/holidays; sick days.
- Plan and manage promotional website and email tactics to increase awareness of CABOMETYX (multiple FDA-approved indications) and prepare for zanzalinitinib launch (pending FDA approval).
- Develop and execute brand digital assets on time and on budget; translate messaging/strategy into integrated multi-channel tactics.
- Manage agency partners for strategy, content, and execution.
- Analyze web/email KPIs; run A/B testing; recommend changes to web pages, emails, and subject lines.
- Partner with GI + GU Marketing, Sales, and Market Access to ensure consistent digital messaging and customer experience.
- Develop A/B testing plans and content requirements; seek and share learnings on new capabilities.
- Ensure digital programs align to brand goals and regulatory compliance.
- Lead RAMP tactic submission/approval process and coordinate approvals with Regulatory, Legal, and Medical.
- Partner with data/analytics teams on marketing data warehouse and performance dashboards (NPP data/KPIs).
Qualifications / Required
- Bachelor’s degree + 11 years related experience; or Master’s degree + 9 years related experience; or equivalent education/experience.
- Experience in product marketing, field sales, or market research/analysis in pharma/biotech.
- Digital marketing experience across patient and HCP audiences (e.g., SEO/SEM/display, lead gen, web, mobile, social, CRM, non-personal/field promotion).
- Understanding of FDA promotional regulations and experience with Legal/Medical/Regulatory review.
Preferred
- Prior oncology product launch marketing experience.
Skills
- Proven digital marketing strategist/manager experience; strong agency management; cross-functional collaboration.
- Reporting/analytics and online marketing tools/practices; innovation with pragmatic execution; strong communication.
Travel
- Some business travel (~25%) required.
Benefits (if applicable)
- 401k with company contributions; group medical/dental/vision; life/disability; flexible spending accounts; discretionary annual bonus (or sales incentive for field sales); stock purchase; long-term incentives; paid vacation/holidays; sick days.