Associate Brand Manager, Benefiber

Role Summary

The Associate Brand Manager, Benefiber role is based in Warren, NJ with a hybrid in-office requirement (3 days per week). You will plan, implement, analyze and optimize promotion marketing activities—such as in-store displays, FSIs, dFSIs, Shelf Talk, sampling—to ensure these down-the-funnel activations align with overall brand strategies and goals, and you will lead continuous improvements to drive sales lift across channels.

Responsibilities

• Assist in the development of short- and medium-term brand strategy for Benefiber
• Support Social Connected Commerce to drive consumers down the purchase funnel
• Measure performance and identify drivers and drainers across the business to drive marketing effectiveness and consumption growth
• Partner with cross functional teams to deliver best in class forecasting
• Develop strategies, tactics, and lead execution of national brand programs, including consumer promotion, social media, digital ecosystem management, and shopper programs designed to engage consumers at retail
• Develop and manage all packaging graphics updates
• Help drive e-commerce strategy and tactics in line with brand strategy
• Help execution of robust innovation pipeline
• The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week

Qualifications

• Required: Bachelor's Degree in business and/or marketing
• Required: 2+ years prior industry experience in consumer product goods (CPG) or pharmaceutical
• Preferred: MBA
• Preferred: Demonstrated analytical ability to understand and report data to drive business decisions
• Preferred: Previous experience working with and/or managing vendors and agency partners
• Preferred: Prior experience in revenue growth management, route-to-market planning and analysis, category or shopper marketing, CPG sales, profit and loss analysis and performance against plan, brand/project contribution, brand portfolio management, and changes in packaging
• Preferred: Project Management Experience
• Preferred: Digital & Influencer Marketing Experience
• Preferred: Commercialization Experience (New Item Launch Experience)

Education

• Bachelor's Degree in business and/or marketing