Assoc. Field Medical Marketing Director

Role Summary

A key member of the Field Medical Marketing team who is aligned to a specific specialty or function within the broader Marketing team. Acts as the primary Marketing point of contact for field intelligence through gathering valuable insights from Key Opinion Leaders (KOLs) and important customers to help shape and inform marketing strategies. Can be office/hybrid or field based.

Responsibilities

• Brand Strategy
  • Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives as applicable
  • Partners with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact
  • Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights
  • Ensures peer-to-peer/patient ambassador program success within assigned audience, specialty, and sales regions, including identifying and selecting and/or approving appropriate speakers, ensuring speaker readiness and providing coaching, coordinating events with agency partners, tracking and reporting program insights, and implementing feedback-based improvements
  • Conducts field-based market research to generate insights that inform and/or validate brand strategy
• Marketing Initiatives, Campaigns, and Investments
  • Manages assigned marketing campaigns and programs, functioning as a core member of the internal Marketing team to oversee projects from concept to execution, including agency partner relationships and deliverables, as well as guiding materials through the promotional review process
  • Acts as Marketing liaison to aligned sales teams, providing education on new and existing brand programs
• KOL Engagement
  • Develops regional business engagement plans to drive brand differentiation
  • Manage relationships with an assigned list of healthcare professionals (HCPs), including ongoing engagements, insight and sentiment gathering, and network development
  • Identifies and engages with emerging KOLs for potential brand partnerships by utilizing available data sources such as QPharma, congress registration lists, and field insights
  • Secures KOL participation for congress events and other programs
  • Provides detailed reports on KOL engagements to Marketing and Sales leadership through established reporting methods, synthesizes insights into recommendations, conducts and/or participates in trend and sentiment analysis, and shares insights with the Commercial Analytics team for incorporation into other insight-generation activities
  • Develops and executes regional insight gathering
• Medical Marketing
  • Overall responsibility for Speaker Bureau or Patient Ambassador/Influencers, including speaker nomination, selection, contracting, annual speaker training, speaker utilization, and ongoing speaker coaching
  • Manages strategic Medical Marketing initiatives through all project phases, including ideation, development, approval, execution, optimization, and evolution
  • Owns and leads development of all content for peer-to-peer programs, product theaters, patient/caregiver programs, speaker and field training, and program promotional materials such as flyers, rep-triggered emails (RTEs), and invitations
• Field Alignment
  • Partners with regional field teams (Sales, Medical, and Market Access) to ensure consistent implementation of brand strategy
  • Follows and helps to evolve Field Playbook guidelines based on real-world experience and best practices, working closely with the Director to optimize processes and procedures
• Compliance
  • Works collaboratively with Legal and Compliance to model Neurocrine values and ensure adherence to all applicable guidelines and requirements

Qualifications

• Required: BS/BA degree in marketing, business, health policy, scientific or related field and 10+ years of relevant experience in pharmaceutical/biotech marketing and sales strongly preferred
• Preferred: Master's degree and 8+ years of similar experience
• Strong communicator and skilled diplomat in all venues, including the ability to effectively combine scientific knowledge and communication skills (strong clinical acumen)
• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
• Track record of building strong cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications colleagues
• Demonstrated capabilities in strategic thinking, initiative, problem solving, and creativity with experience effectively applying those skills to product positioning and messaging
• Able to maintain a consistent focus in an ever-changing environment, ensuring strategic alignment for commercial success
• Consistently demonstrates enthusiasm, confidence, and the ability to work on multiple tasks simultaneously, as well as prioritizes effectively to meet individual, team, and company goals
• Demonstrates thought leadership through technical/business expertise, effectively solving complex problems and executing cross-functional initiatives
• Applies in-depth knowledge of own area of expertise to solve problems
• Leverages an understanding of departmental inter-connections to support business objectives and mentor colleagues on organizational impact
• Emerging as an internal thought leader with technical and/or business expertise
• Applies expertise to manage critical projects and/or relationships
• Integrates analysis of business objectives and strategic direction to resolve problems and recommend solutions
• Has input into short-term strategy and may be involved in long-term strategy on a functional level
• Strong communications, problem-solving, analytical thinking, influencing skills

Education

• Not specified