Assoc Director, Marketing Sciences

Role: The position focuses on marketing analytics within Gilead's biopharma portfolio, emphasizing measurement and optimization of digital and media campaigns. Objectives include developing measurement frameworks, leveraging marketing mix modeling (MMM) and multi-touch attribution (MTA), and providing actionable insights to enhance campaign ROI and audience targeting. Responsibilities encompass defining KPIs, collaborating with cross-functional teams and third-party partners, and implementing data-driven strategies for media performance improvement. Requirements: 10+ years' experience with a BS/BA or 8+ years with an MS/MA or MBA; strong expertise in marketing analytics, digital media measurement, and data visualization; familiarity with digital marketing tools, models for impact measurement, and statistical analysis. Preferred: experience with MarTech platforms (DMP, CDP, data clean rooms), pharmaceutical-specific digital data, and advanced analytics methods. High-value specifics include a focus on digital marketing within the biopharma sector, with a likely emphasis on engaging healthcare providers and patients, and working within regulated environments. The role is based in Foster City, CA, with a requirement for collaboration across multiple teams and external measurement partners.