Assoc. Dir , Market Research
Merck
2 months ago
Remote friendly (North Wales, PA)
United States
Marketing
Associate Director, Primary Market Research (Hybrid)
Market Research & Analytics
- Develop and oversee execution of an assigned portion of the global market research plan.
- Lead primary market research projects: frame business questions, define information needs, develop research/analysis plans, and manage research to understand customers, competitors, and market developments.
- Own business challenge/information need discovery; propose appropriate methods/approaches; apply best practices and create innovations.
- Use primary and secondary data (syndicated reports/databases) to deliver concise, actionable insights.
Project Management
- Implement studies and manage project budgets; brief vendors (objectives, timelines, compliance, deliverables); assess vendor capabilities and manage analytic risks.
- Present rationale/hypotheses/methodology to stakeholders and ensure objectives are met.
Proactive Collaboration
- Partner cross-functionally (marketing communications, market access, commercial, advertising agency) for launch and post-launch.
- Support forecasting/brand assumptions and KPI tracking.
- Partner on novel data sources (e.g., Real World Data); lead ad hoc franchise initiatives.
Qualifications
- Required: BA/BS.
- Minimum: 8 years pharmaceutical marketing/market research experience.
Skills (Required/Preferred)
- Quantitative/qualitative research; secondary data/epidemiology; storytelling to actionable insights; stakeholder/supplier management; user research; Waterfall model.
- Preferred: launch excellence; early commercial development; marketing strategy development; project management; leadership/change support.
Benefits (if applicable)
- Medical/dental/vision, retirement (401(k)), paid holidays/vacation, compassionate and sick days.
Apply
- Apply via https://jobs.merck.com/us/en. Deadline: as stated on the posting (Job Posting End Date: 04/21/2026).
Market Research & Analytics
- Develop and oversee execution of an assigned portion of the global market research plan.
- Lead primary market research projects: frame business questions, define information needs, develop research/analysis plans, and manage research to understand customers, competitors, and market developments.
- Own business challenge/information need discovery; propose appropriate methods/approaches; apply best practices and create innovations.
- Use primary and secondary data (syndicated reports/databases) to deliver concise, actionable insights.
Project Management
- Implement studies and manage project budgets; brief vendors (objectives, timelines, compliance, deliverables); assess vendor capabilities and manage analytic risks.
- Present rationale/hypotheses/methodology to stakeholders and ensure objectives are met.
Proactive Collaboration
- Partner cross-functionally (marketing communications, market access, commercial, advertising agency) for launch and post-launch.
- Support forecasting/brand assumptions and KPI tracking.
- Partner on novel data sources (e.g., Real World Data); lead ad hoc franchise initiatives.
Qualifications
- Required: BA/BS.
- Minimum: 8 years pharmaceutical marketing/market research experience.
Skills (Required/Preferred)
- Quantitative/qualitative research; secondary data/epidemiology; storytelling to actionable insights; stakeholder/supplier management; user research; Waterfall model.
- Preferred: launch excellence; early commercial development; marketing strategy development; project management; leadership/change support.
Benefits (if applicable)
- Medical/dental/vision, retirement (401(k)), paid holidays/vacation, compassionate and sick days.
Apply
- Apply via https://jobs.merck.com/us/en. Deadline: as stated on the posting (Job Posting End Date: 04/21/2026).