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Assoc. Dir, Forecasting & Mkt. Insights (HEM/ONC)

Incyte
Full-time
Remote friendly (United States)
United States
Marketing

Role Summary

The Associate Director of Market Insights and Forecasting leads and executes market research initiatives and forecasting activities within the oncology sector, delivering strategic insights to support decision-making across marketing, sales, market access, and other commercial functions. This role requires strong experience in both market insights and forecasting within the pharmaceutical/biotech industry, with a focus on oncology. Primarily in-office with some remote flexibility and limited domestic travel.

Responsibilities

  • Lead and manage primary and secondary market research projects to inform and guide strategic business decisions in the oncology space.
  • Oversee the generation of market insights that support launch planning, strategy, and tactical development for oncology indications.
  • Collect, analyze, and synthesize market information from diverse sources to provide insights on market dynamics, competitive landscapes, and product performance.
  • Collaborate with global teams to develop launch strategies and execute supporting insights projects.
  • Establish / manage tracking studies, KPIs, and routine performance tracking for oncology products.
  • Develop, maintain, & update product forecasts for both in-line and pipeline oncology products, incorporating advanced forecasting models/methodologies.
  • Align forecasts with business objectives by collaborating with finance, commercial, and supply chain teams.
  • Present forecasting insights to senior leadership, providing clear explanations of assumptions, methodologies, and results.
  • Incorporate market insights into forecasting assumptions and track key metrics through established studies.

Qualifications

  • Bachelorโ€™s degree in a relevant field (e.g., Business, Economics, Life Sciences). A Masterโ€™s degree (MBA, MS) is preferred.
  • 7-10 years of experience in pharmaceutical/biotech market research, analytics, & forecasting.
  • Proven track record of managing and executing both qualitative and quantitative market research projects in oncology.
  • Advanced forecasting techniques, statistical modeling, and scenario planning skills.
  • Strong analytical skills, ability to interpret complex data and provide strategic insights.
  • Excellent communication and presentation skills.
  • Proficiency in forecasting software and data visualization tools (e.g., Excel, SAS, Power BI).
  • Advanced knowledge of Microsoft Excel and PowerPoint, with the ability to create compelling data visualizations.
  • Working knowledge of Business Intelligence tools and programming (e.g., SQL, SAS) preferred.
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