Area Therapy Advancement Manager (South Atlantic) Johnson and Johnson MedTech, Electrophysiology

Role Summary

Area Therapy Advancement Manager – US Commercial Marketing, responsible for developing and overseeing the execution of marketing strategies to increase ablation in the aligned sales area. Leads the area Therapy Advancement field team (RTAMs) and works with Sales, Clinical Leadership, and cross-functional teams to advance AFib programs and patient access within the South Atlantic region (NC, SC, TN, VA).

Responsibilities

• Develop and manage Regional Therapy Advancement team members (RTAMs)
• Advocate on behalf of EP programs to health system administration
• Engage with hospital administrators and physicians to gain alignment on projects
• Identify accounts, align objectives with leadership, and execute plans that enable patient treatment
• Promote and maximize use of customer resources from commercial marketing, Professional Education, HEMA, and SCG
• Increase awareness of the AFib disease state among stakeholders
• Connect physicians with marketing to strengthen customer relationships
• Plan and execute national-level marketing projects contributing to organizational goals
• Collaborate with field sales to achieve business objectives
• Serve as a member of the sales area leadership team
• Recruit, develop, and retain top talent; coach RTAMs and manage performance
• Establish and drive business-critical commercial goals; ensure accountability
• Uphold Health Care Compliance rules with the Therapy Advancement Team

Qualifications

• Minimum of a BA/BS with at least 8 years of professional experience and 4+ years in sales and marketing
• Experience in the medical device industry preferred; cardiovascular/EP sales experience preferred
• People leadership experience required
• Strong presentation and communication skills
• Ability to build strong customer relationships with a consultative approach
• Expertise in establishing and maintaining strategic relationships across an organization
• Proven ability to manage multiple projects in a dynamic environment with urgency
• Advanced Microsoft Excel, Word, PowerPoint, and Outlook skills

Skills

• Inclusive and Growth / Visionary Mindset
• Spirit of Innovation and Creativity
• Brand Positioning Strategy, Commercial Awareness, Competitive Landscape Analysis
• Compliance Management, Confidentiality, Developing Others, Inclusive Leadership
• Interpersonal Influence, Leadership, Market Opportunity Assessment
• Project Integration Management, Sales Enablement, Sales Prospecting
• Strategic Sales Planning, Strategic Thinking, Sustainable Procurement
• Team Management, Vendor Selection

Education

• Bachelor’s degree required

Additional Requirements

• Must be able to drive and stand for long periods, particularly wearing a lead apron during EP cases
• Location: Field Based
• Travel: 60%, including some evenings and weekends