Role Summary
Area Therapy Advancement Manager β US Commercial Marketing for the Frontier Region (Montana, Wyoming, Nevada, Idaho, Colorado, Arizona, New Mexico, Washington, and Utah). Leads the area Therapy Advancement field team to advance ablation adoption and AFib programs in alignment with broader commercial strategy, working with Sales, Clinical Leadership, and cross-functional teams.
Responsibilities
- Develop and manage Regional Therapy Advancement team members (RTAMs)
- Advocate on behalf of EP programs to health system administration
- Engage with hospital administrators and physicians to gain alignment on projects
- Identify accounts, align objectives with leadership, and execute plans to enable patient treatment
- Promote and maximize use of resources developed by marketing, education, and related teams
- Increase awareness of AFib among stakeholders
- Connect physicians with marketing to strengthen customer relationships
- Plan and execute national-level marketing projects contributing to organizational goals
- Collaborate with field sales to achieve business objectives
- Serve as a member of the sales area leadership team
- Recruit, develop, and retain talent; coach RTAMs and manage performance
- Develop business-critical commercial goals and ensure team accountability
- Uphold compliance with applicable rules and regulations
Qualifications
- Minimum of a BA/BS with 8+ years of professional experience and 4+ years in sales and marketing
- Previous experience in the medical device industry; cardiovascular/EP sales preferred
- People leadership experience required
- Strong presentation and communication skills
- Ability to build strong customer relationships with a consultative approach
- Experience establishing and maintaining strategic relationships across an organization
- Proven ability to manage multiple projects in a dynamic environment with urgency
- Advanced Microsoft Excel, Word, PowerPoint, and Outlook skills
Skills
- Inclusive and Growth / Visionary Mindset
- Spirit of Innovation and Creativity
- Brand Positioning Strategy, Commercial Awareness
- Competitive Landscape Analysis, Compliance Management
- Confidentiality, Developing Others, Inclusive Leadership
- Interpersonal Influence, Leadership, Market Opportunity Assessment
- Project Integration Management, Sales Enablement
- Sales Prospecting, Strategic Sales Planning, Strategic Thinking
- Sustainable Procurement, Team Management, Vendor Selection
Education
- Bachelorβs degree (BA/BS) required
Additional Requirements
- Location: Field Based
- Travel: 60%, including some evenings and weekends
- Must be able to drive and stand for long periods, particularly wearing a lead apron during EP cases