Area Sales Lead - Central

Role Summary

Area Sales Lead to spearhead the commercial launch of an in vivo CRISPR therapy for hereditary angioedema (HAE). Lead the first-ever commercialization of an in vivo gene editing therapy, building and inspiring high-performing teams while navigating uncharted territory in genetic medicine. Responsible for creating a winning culture, developing talent, and driving unprecedented results in a complex, rare disease market.

Responsibilities

• Go-to-Market Leadership: Lead regional execution of comprehensive launch strategy for first-in-class in vivo CRISPR therapy
• Competitive Differentiation: Create compelling strategies to differentiate in vivo CRISPR technology from existing HAE treatments and failed gene therapy launches
• Thought Leader Engagement: Build strategic relationships with key opinion leaders and clinical champions who can influence market adoption
• Market Intelligence: Systematically capture, analyze, and translate market insights into actionable strategic plans
• Customer Understanding: Develop deep insights into customer needs, barriers, and decision-making processes
• Competitive Regional Analysis: Monitor competitive activities and develop counter-strategies to maintain market advantage
• Trend Identification: Anticipate market shifts and adjust strategies proactively to maintain competitive edge
• Talent Acquisition: Recruit exceptional sales professionals with rare disease expertise and growth mindset
• Team Architecture: Build balanced teams with complementary skills, personalities, and strengths
• Performance Standards: Establish clear, challenging performance expectations that inspire excellence
• Accountability Systems: Implement fair but demanding accountability frameworks that drive consistent results
• Individual Coaching: Provide personalized coaching that addresses each team member's unique development needs within role and for career
• Performance Optimization: Use data analytics and behavioral insights to identify performance improvement opportunities
• Leadership Pipeline: Develop future leaders through mentorship, stretch assignments, and leadership skill building
• Strategic Alignment and Execution: Ensure flawless coordination of medical affairs, strategic accounts, access and reimbursement, and patient services
• Enterprise Strategy: Provide regional insights that inform national strategy development and tactical adjustments
• Cross-Functional Influence: Lead matrix teams effectively without direct authority, building consensus and driving action
• Corporate Visibility: Regularly present regional insights and strategies to senior leadership and cross-functional partners
• Complex Sales Process Management
• Scientific Communication: Lead efforts to educate healthcare providers on CRISPR technology benefits and differentiation
• Misconception Management: Develop strategies to overcome negative perceptions about gene therapy based on previous launch failures
• Clinical Evidence Presentation: Ensure effective communication of clinical trial data
• Safety Communication: Address safety concerns and risk-benefit discussions with clinical stakeholders
• High-Performance Culture: Foster an environment of excellence where team members consistently exceed expectations
• Continuous Learning: Build a culture of intellectual curiosity, scientific rigor, and adaptive learning in the face of market challenges
• Results Orientation: Create accountability systems that drive performance while maintaining team motivation and engagement
• Patient Centricity: Instill unwavering focus on improving patient outcomes and advancing the standard of care
• Innovation Mindset: Encourage creative problem-solving and breakthrough thinking to overcome complex market barriers
• Ttal Development: Serve as chief architect of team member career growth, supporting individualized development plans and advancement opportunities
• Coaching Excellence: Implement world-class coaching methodologies that elevate individual and team performance
• Recognition & Motivation: Create dynamic recognition programs that celebrate achievements while maintaining competitive drive
• Discretionary Effort: Build an environment where team members willingly go above and beyond because they believe in the mission and leadership
• Engagement: Balance performance expectations with genuine enjoyment, camaraderie, and celebration of successes

Qualifications

• Collaborating with People: Connects regional goals to national strategy and fosters cohesive partnerships that balance the needs of multiple stakeholders
• Commitment to Teams: Identified opportunities for regional business managers that will help them stretch and grow within their roles and keeps team morale high during times of challenge or change
• Vision that leads to action: Serves as a catalyst for change by challenging the status quo and identifies opportunity or risks in the business landscape that benefit patients
• Delivers results: Role models confidence, optimism, and passion to differentiate product value and establishes clear and aspirational performance goals
• Bachelor’s degree in a relevant field such as: business administration, life sciences, marketing, etc.
• Sales Leadership: 8-10 years of pharmaceutical/biotech sales leadership
• Launch Experience: Proven success leading highly complex launches, preferably first-in-class, rare diseases in highly competitive areas
• Market Expertise: 5+ years in rare disease, genetic medicine, specialty pharmaceutical markets, and/or high-cost, buy and bill, HCP administered therapies

Education

• Bachelor’s degree in a relevant field such as business administration, life sciences, marketing, etc.