Role Summary
Area Rare Cardiac Specialist (ARCS) based in Minneapolis, MN, will target healthcare providers across general cardiology within Minnesota (Minneapolis, St. Cloud, Rochester and Duluth) to execute ATTR-CM disease awareness. The role collaborates with the Cardiac Account Specialist (CAS) to ensure seamless interactions throughout the patient journey and reports to the Area Business Manager. The ARCS demonstrates strong business acumen and uses local market knowledge to develop and execute territory plans to accelerate new patient starts and educate customers on ATTR-CM and related diagnostics.
Responsibilities
- Account Planning Collaboration: Prioritize customer opportunities and projects to maximize impact; leverage data sets and stakeholder input to inform decision making via target lists provided.
- Develop territory business objectives and defined key performance metrics aligned to brand objectives; meet/exceed goals via prioritised customer target lists.
- Maintain active customer profiles, plans and data sets via company planning resources.
- Continually evaluate and refine call planning to optimize schedule based on local territory factors such as access, geographic span, collaborative commitments, and customer alerts; targets identified via prioritization per ABM direction.
- Hybrid Execution / Advanced Selling Skills: Utilize advanced selling skills and approaches (e.g., PSSF); understand complex selling environment overlay; utilize approved brand messaging; tailor messaging based on segment/needs; adapt messaging in complex environments.
- Partner with customers to connect Pfizer resources and services to better meet the needs of their patients; grow and maintain relationships with appropriate stakeholders and decision makers; build an in-depth understanding of local market factors and customer landscape; possess in-depth expertise in ATTR-CM and related diagnostics and the Vyndamax clinical profile as appropriate; educate customers on ATTR-CM and diagnostic procedures to support patient identification and treatment; demonstrate brand value proposition; implement approved marketing educational programs and deliver value-added messaging in a compliant manner; demonstrate change agility in a dynamic market.
- Coordination: Coordinate with other customer-facing teams to elevate the customer experience; coordinate with SMEs where appropriate to accelerate internal approaches; coordinate primarily with the CAS overlays and Rare Disease ROC members as needed per CAS/ARCS coordination.
- Demonstrates Business Acumen: Proactively gather insights from customers and understand the impact of changing market dynamics; apply insights to anticipate opportunities/threats; use market data to inform local planning; prioritize resources to meet customer needs.
- Professional Development: Pursue individual learning opportunities; understand interpersonal strengths and limitations; be coachable and committed to elevating capabilities.
- Culture & Values: Collaborate with CAS and HQ to deliver resources; share customer insights; drive innovation; provide candid feedback; ensure compliant use of promotional materials and selling activities; adhere to corporate policies and high standards of business conduct.
Qualifications
- Required: Minimum of 3 years of previous pharmaceutical, biotech, or medical device sales experience.
- Required: Bachelor's Degree; or an associate’s degree with 8+ years of experience; or a high school diploma (or equivalent) with 10+ years of relevant experience.
- Required: Demonstrated ability to formulate, develop, write, communicate, and monitor the execution of territory business plans.
- Required: Demonstrated history of strong teamwork / collaboration.
- Required: Strong analytical skills with a track record of applying market/customer insights to inform sales planning and execution; ability to assess customer needs and bring relevant tools/resources to drive performance.
- Required: Consistently follows and supports company policies.
- Required: Valid US driver’s license and driving record in compliance with company standards; any DUI/DWI or other impaired driving citation within the past 7 years will disqualify you from being hired.
- Preferred: Rare Disease and/or Specialty Cardiovascular experience strongly preferred.
- Preferred: Product launch experience.
- Preferred: Hospital Sales experience.
- Preferred: Experience calling on large academic centers and hospital systems.
Skills
- Advanced selling skills (e.g., PSSF) and the ability to adapt messaging in complex selling environments.
- Strong business acumen with the ability to develop and execute territory business plans.
- Excellent relationship-building with healthcare stakeholders and ability to connect customers with Pfizer resources.
- Analytical skills with the ability to derive insights from market and customer data to inform planning.
Education
- Bachelor's Degree required; or an associate’s degree with 8+ years of experience; or a high school diploma (or equivalent) with 10+ years of relevant experience.
Additional Requirements
- Physical/Mental Requirements: Ability to travel domestically and stay overnight as necessary.
- Valid US driver’s license and a driving record in compliance with company standards required.
- Non-standard Work Schedule, Travel Or Environment Requirements: 2-3 overnights may be required per month.