Area Rare Cardiac Specialist (ARCS) - Manhattan, NY

Role Summary

Area Rare Cardiac Specialist (ARCS) is responsible for executing ATTR-CM disease awareness with appropriate healthcare stakeholders in the Manhattan region, working closely with the Cardiac Account Specialist to ensure seamless patient interactions along the patient journey. The role reports to the Area Business Manager. The ARCS will develop in-depth territory business plans, collaborate with colleagues to execute plans to accelerate new patient starts through increased disease state awareness, and utilize approved marketing resources to educate customers and build relationships. Location: Manhattan, NY (Lower Manhattan, Upper East Side, Upper West Side, Upper Manhattan).

Responsibilities

• Account Planning Collaboration
  • Prioritize customer opportunities and projects to maximize impact; leverage data sets and stakeholder input to inform optimal decision making via the target lists provided
  • Develop territory business objectives (business plans) and define key performance metrics aligned to brand objectives, meeting/exceeding goals via prioritized customer target lists
  • Maintain active customer profiles, plans and data sets via company planning resources
  • Continually evaluate and refine call planning to optimize schedule based on local territory factors such as access, geographic span, collaborative commitments, and customer alerts via targets identified via prioritization per ABM direction
• Hybrid Execution / Advanced Selling Skills
  • Utilize advanced selling skills and approaches (e.g., PSSF)
  • Understands complex selling environment within each local market the ARC is overlaid to support
  • Utilize approved brand messaging via PSSF to align with customer priorities; tailor messaging based on segment and/or individual customer needs
  • Appropriately adapts messaging in complex selling environment
  • Partners with customers to connect Pfizer resources and services to better meet the needs of their patients
  • Grow and maintain relationships with appropriate stakeholders and decision makers
  • Build an in-depth understanding of local market factors and customer landscape
  • Possess an in-depth expertise in the ATTR-CM disease area, the diagnostic procedures related to ATTR-CM and related diseases, and the Vyndamax clinical profile (as appropriate)
  • Educate customers on the ATTR-CM disease in order to raise disease awareness
  • Educate customers on the diagnostic procedures (through approved messaging/resources) related to ATTR-CM to support patient identification and treatment
  • Demonstrate brand value proposition as a solution to customer and patient needs (per indications)
  • Implement approved marketing educational programs across customer segments and present approved materials to deliver value added messaging in a compelling and compliant manner where applicable/appropriate
  • Demonstrate change agility in the ever-changing marketplace/landscape; effectively cope with change and decide to act without having all the details
• Coordination
  • Coordinate with other customer facing teams to elevate the customer experience
  • Coordinate with other Subject Matter Experts where, when, & how appropriate to accelerate our internal approach to meet our customers needs
  • Coordination primarily with the CAS’ that the ARCS prioritized target lists overlay and with the Rare Disease ROC (Cross Functional Account Team) Members where/when appropriate/compliant (i.e. Key Account Managers) per CAS/ARCS coordination
• Demonstrates Business Acumen
  • Proactively gathers insights from customers and understands the impact of changing market dynamics. Connects insights gathered from different customers to anticipate business opportunities / threats across local markets
  • Demonstrate an in-depth understanding of all available market/customer data by utilizing available reports and applying insights in local planning
  • Act decisively by prioritizing resource utilization to meet customer needs
• Professional Development
  • Pursue individual learning opportunities and look for ways to build, challenge, and add value in current assignments
  • Understand and manage own interpersonal strengths and limitations and recognizes how others are responding to their behaviors
  • Be coachable and committed to elevating individual capabilities
• Culture & Values
  • Coordinate and collaborate with CAS and other colleagues (local and HQ – where appropriate via ‘Ways of Working’) to deliver appropriate resources to local customers
  • Emulates best practices and shares customer insights, contributing valuable perspective to colleagues across the Area
  • Proactively engage leadership to drive innovation and new approaches that help exceed business objectives
  • Facilitates open and honest conversations with peers and leaders and provides candid, actionable, and solutions focused feedback
  • Ensure effective and compliant utilization of promotional materials
  • Ensure successful, compliant selling activities of in-line products
  • Complies with all Corporate Policies and Procedures, while conducting all job-related activities with integrity and adherence to Pfizer's high standards of business conduct

Qualifications

• Required: Minimum of 3 years of previous pharmaceutical, biotech, or medical device sales experience
• Required: Bachelor's Degree required OR an associate’s degree with 8+ years of experience; OR a high school diploma (or equivalent) with 10+ years of relevant experience
• Required: Demonstrated ability to formulate, develop, write, communicate, and monitor the execution of Territory business plans
• Required: Demonstrated history of strong teamwork / collaboration
• Required: Strong analytical skills are required with a demonstrated history of applying market / customer insights to inform sales planning and execution; demonstrated track record of assessing customer (Account and/or HCP) needs and bringing relevant and appropriate tools / resources to drive performance
• Required: Consistently follows and supports company policies
• Required: Valid US driver’s license and driving record in compliance with company standards. Any DUI/DWI or other impaired driving citation within the past 7 years will disqualify you from being hired
• Preferred: Rare Disease and/or Specialty Cardiovascular experience and expertise strongly preferred
• Preferred: Product launch experience preferred
• Preferred: Hospital Sales experience preferred
• Preferred: Experience calling on large academic centers and hospital systems

Skills

• Advanced selling skills (e.g., PSSF)
• Brand messaging proficiency and ability to tailor messaging by segment
• Strong communication and relationship-building skills

Education

• Bachelor's Degree required OR an associate’s degree with 8+ years or equivalent; OR a high school diploma with 10+ years of relevant experience

Additional Requirements

• Ability to travel domestically and stay overnight as necessary
• 2-3 overnights per month may be required