Area Business Manager, Rare Cardiac Disease - Mid-Atlantic

Role Summary

The Area Business Manager (ABM) leads Pfizer Cardiac Rare Disease sales in the assigned U.S. area and shapes and executes sales strategies for Vyndamax per approved indications. The ABM reports to the Rare Cardiac Regional Business Director and collaborates with brand marketing, planning and HQ partners to drive success. The role supervises Rare Cardiac Senior Health & Science Specialists, coaches field representatives, maintains frequent customer engagement, and requires extensive travel within the area.

Responsibilities

• Report into the Rare Disease, Rare Cardiac Regional Business Director.
• Staff development of direct reports (Direct: 8-9 SHSS, field representatives) including hiring, coaching, talent development, and performance management.
• Proactively work with Sales training team, ensuring all adequate training programs are coordinated.
• Create a high performing organization through talent planning and career development; develop a change agile organization to deliver results in a changing competitive, market and economic landscapes.
• Actively partner with marketing leads & teams to shape brand/customer strategies and initiatives to drive demand and meet customer needs.
• Partner with Brand Marketing to help inform the annual Operating Planning and Tactical Planning efforts; convey area customer needs to Brand team and other HQ teams to help identify/design new customer solutions.
• Area Business Planning: Develop Area business objectives and define key performance metrics aligned to National Sales and Brand objectives; develop and implement insight-driven, integrated and compliant business plans at Area, Territory and Account levels; ensure sales forecast and operational budgets are achieved; support the implementation of the sales representative incentive compensation structure; build a network of physicians and industry contacts to improve sales leads and successes.
• Area Business Leadership: Accountable for successful account engagement and internal coordination for all customers within the Area geography; manage resource allocation across the Area geography; ensure cross-functional communication and coordination to meet local market needs; lead the implementation of the Area business plan through guidance and coaching to Area team members; maintain technical expertise to respond to product/policy questions; stay attuned to market trends to coach brand messaging; engage with cross-functional teams to execute on opportunities with brand pull-through.
• Partner with Strategy & Operations Team to monitor area business performance down to local market/account levels and implement processes to accelerate performance; develop and execute local market and account strategies; proactively analyze data to identify market trends; represent area at Quarterly business reviews (QBR) and manage execution of action items; share insights and develop action plans to accelerate performance.
• Culture & Values: Build and maintain a culture of trust and collaboration; promote execution and innovation; facilitate open conversations and provide candid feedback; ensure compliant utilization of approved promotional materials and successful, compliant selling activities; comply with corporate policies and procedures.

Qualifications

• Bachelor's Degree required; MBA or relevant graduate degree preferred
• 5+ years pharmaceutical, biotech, or medical marketing/sales experience
• Rare Disease and/or Specialty Cardiovascular experience and expertise strongly preferred
• Minimum 3 years successful District/Area/Regional Manager experience preferred
• Product launch experience preferred
• Hospital Sales experience preferred
• Demonstrated ability to think strategically and to execute flawlessly to deliver results
• Demonstrated ability to formulate, develop, write, communicate, and monitor the execution of business plans
• Strong track record of collaborative and motivational leadership and internal stakeholder management skills
• Strong analytical thinking and problem-solving skills
• Successful track record of project management and leadership in cross-functional teams
• Understand people dynamics and how to engage and motivate
• Enterprise thinking; anticipates consequences
• Valid US driver's license and driving record in compliance with company standards; any DUI/DWI or other impaired driving citation within the past 7 years will disqualify you from being hired

Skills

• Sales leadership
• Strategic planning and execution
• Customer relationship management
• Cross-functional collaboration
• Data analysis and market insight
• Team development and coaching
• Communication and presentation

Education

• Bachelor's Degree required; MBA or relevant graduate degree preferred

Additional Requirements

• Extensive travel within the specified Area (+60%)
• Geography: Washington DC, Baltimore, West Virginia, and Northwest Virginia
• Candidate must live within the state geography