Role Summary
Area Business Manager (ABM) to develop the territory business plan and achieve/exceed sales goals. Collaborate with cross-functional teams to deliver sales results, educate healthcare providers about Madrigalβs therapy, and drive product adoption within the designated territory. Build relationships with healthcare professionals and portray strong clinical and business acumen to support a successful product launch and ongoing commercialization.
Responsibilities
- Develop a deep understanding of Rezdiffra, its mechanism of action, and its clinical benefits.
- Effectively communicate the clinical profile of the product to healthcare professionals
- Tailor product presentations to the specific needs and interests of each healthcare provider.
- Create a detailed territory-level business plan to ensure successful launch execution post FDA approval.
- Strategically plan and prioritize sales activities to maximize coverage and impact within your assigned territory.
- Identify and target key healthcare providers, including gastroenterologists, endocrinologists, and APPs.
- Analyze and ensure utilization of sales and marketing tools and other resources provided to educate healthcare professionals on the company's product(s).
- Provide in-depth product training and education to healthcare professionals and their staff.
- Stay up to date on the latest clinical data and treatment guidelines related to GI specialty.
- Ability to display a high level of clinical and business acumen; accountability for self to demonstrate mastery level of clinical knowledge, including assessments.
- Develop an actionable business plan to execute effective sales strategies and tactics to drive product adoption to meet or exceed sales objectives.
- Continuously analyze sales data and market trends to adapt your approach and improve performance.
- Drive sales results while effectively and compliantly promoting the company's product(s) to targeted HCPs and other healthcare professionals.
- Work collaboratively and compliantly with cross-functional field-facing partners to develop internal and external customer focused initiatives and deliver a positive customer experience.
- Demonstrate patient centric mindset.
- Follow up on customers' and cross-functional partner requests with a sense of urgency in a legal and compliant manner.
- Establish and cultivate strategic relationships with physicians and other healthcare professionals within a designated geography.
- Spearhead cross-functional collaboration and serve as a commercial lead for customer engagement model.
- Comply with all legal, regulatory, compliance, and company policies and demonstrate a high level of integrity and professionalism at all times.
- Maintain accurate and timely records of sales calls, interactions, and expenses.
- Generate regular reports on territory performance and market insights.
- Attend all company-sponsored sales and medical meetings as directed by management; attend live conferences and/or programs as necessary as a Madrigal representative.
- Travel requirements will vary by region and will be confirmed in initial screening. Larger geographic regions will require anywhere from 30-50% overnight travel.
- This role requires 100% in-person interactions with healthcare providers to build strong relationships, conduct in-depth assessments, and provide on-site support. There is no remote aspect to this role.
Qualifications
- Bachelor's degree required
- 5+ years of pharmaceutical or biotech industry experience required
- Prior specialty launch experience is preferred
- Proven track record of success in the pharmaceutical/biopharmaceutical, medical device, or related sales; GI experience is strongly preferred
- Strong understanding of the local GI market and the challenges faced by healthcare providers
- Local experience; proven access to local GI thought leaders within assigned territory strongly preferred
- Ability to utilize sales and market data to create actionable territory business plans to drive sales results
- Excellent communication and presentation skills; including proven ability to successfully influence in the virtual setting.
- Ability to work independently and as part of a team
- Highly motivated, self-driven, goal-oriented, and adaptable
- Demonstrated ability to build and maintain relationships with healthcare professionals
- Ability to learn complex scientific and technical information and effectively communicate to a broad audience of healthcare professionals
- Advocate for creating an inclusive, diverse, and positive culture based on trust, transparency, and teamwork
- Proficiency with Microsoft Office Suite.
- A valid driver's license and ability to travel as needed (including overnights and/or weekends) is required
- Frequent travel between meeting sites, requiring the ability to sit for extended periods
- Frequent use of a computer, iPad, telephone, printer, or other office equipment
- Ability to lift up to 20 pounds
Education
- Bachelor's degree required
Additional Requirements
- Must live within territory boundaries and ideally near the workload center to ensure a positive work/life balance
- Travel up to 30-50% overnight; role is in-person with healthcare providers
- Physical demands include ability to sit for extended periods and occasional lifting up to 20 pounds