AI Marketing Strategy Manager

Role Summary

AI Marketing Strategy Manager at Telix Pharmaceuticals. Responsible for driving the strategic integration of artificial intelligence across marketing and related functions, identifying high-impact AI opportunities, establishing governance and frameworks, and partnering with digital, communications, IT, analytics, and cross-functional teams to enable scalable, measurable AI-driven marketing initiatives.

Responsibilities

• Define the AI roadmap for Marketing, identifying use cases that drive personalization, automation, predictive targeting, and operational efficiency.
• Establish frameworks for AI adoption, governance, and compliance, ensuring ethical, brand-safe, and data-secure usage.
• Act as the internal thought leader on AI in marketing, educating stakeholders on emerging trends, risks, and opportunities.
• Collaborate with Digital Marketing, Communications, IT, and Analytics teams to translate strategic AI opportunities into operational solutions.
• Partner with Commercial, Medical, and Market Access teams to explore cross-functional AI applications (e.g., customer insights, omnichannel orchestration, sentiment analysis, and forecasting).
• Serve as the bridge between strategy and execution, ensuring AI-powered initiatives are scalable, measurable, and business-aligned.
• Build and document repeatable frameworks for testing, adopting, and measuring AI tools and technologies.
• Lead vendor evaluations, pilots, and partnerships with AI solution providers.
• Establish KPIs and reporting dashboards to track AI‚Äôs impact on efficiency, engagement, and revenue.
• Develop training and enablement programs for marketing and cross-functional partners to safely and effectively use AI tools.
• Drive change management initiatives to ensure smooth adoption of AI within the marketing organization.

Qualifications

• Bachelor‚Äôs degree in Marketing, Business, Data Science, or related field; advanced degree preferred.
• 5+ years of experience in Marketing Strategy, Digital Marketing, or Innovation, with at least 2‚Äì3 years focused on AI, MarTech, or data-driven marketing.
• Strong understanding of AI applications in marketing (generative and agentic AI, predictive analytics, personalization, content optimization, etc.).
• Proven ability to develop strategic frameworks and manage cross-functional initiatives.
• Exceptional communication and stakeholder management skills, with the ability to influence at all levels.
• Strong business acumen and comfort translating technical concepts into strategic business opportunities.

Skills

• Ability to connect emerging AI technologies to long-term business objectives and marketing strategy.
• Building strong partnerships across marketing, IT, data, and commercial teams to align strategies and execution.
• Driving organizational adoption of new technologies, overcoming resistance to change.
• Translating technical AI concepts into clear business opportunities and measurable outcomes.
• Analytical skills to set KPIs, measure impact, and optimize continuously.
• Strong communication and ability to influence decision-making at all levels.

Education

• Bachelor‚Äôs degree in Marketing, Business, Data Science, or related field; advanced degree preferred.

Additional Requirements

• Travel: Not specified in the description.
• Physical demands: Not specified; not essential to the role.