Role Summary
This dual role Sales Representative Capital & Consumables is responsible for driving total revenue growth within a defined territory through both capital equipment sales and procedure utilization (consumables). This dual-role position combines responsibilities for new customer acquisition, account expansion, clinical education, and consumable sales growth. We are seeking a highly consultative sales professional who excels in relationship-building, territory management, and cross-functional collaboration, with strong technical aptitude and experience in aesthetics or medical devices.
Responsibilities
- Sales Execution & Territory Management
- Achieve or exceed quarterly and annual territory sales quotas for both capital and consumable product lines.
- Identify and develop new business opportunities through prospecting, lead generation, and referrals.
- Execute effective territory coverage, call planning, and pipeline management to maximize selling time and results.
- Provide on-site product demonstrations and training to drive utilization and ensure high satisfaction among customers.
- Educate customers on product indications, contraindications, safety, and outcomes to reinforce clinical confidence and commitment.
- Prepare and present proposals, quotes, and contracts consistent with company pricing and compliance guidelines.
- Maintain accurate forecasting and CRM data to ensure visibility into pipeline and business performance.
- Customer Development & Relationship Management
- Build and maintain strong professional relationships with key aesthetic physicians including Dermatologists, Plastic Surgeons, Facial Plastic Surgeons, and Med Spa owners.
- Conduct business reviews and utilization analyses to identify growth opportunities within existing accounts.
- Support the execution of local workshops, user meetings, and tradeshows to drive awareness and sales.
- Partner cross-functionally with Clinical, Marketing, and Inside Sales teams to ensure seamless customer engagement and support.
- Serve as the primary point of contact for post-installation training, troubleshooting, and pull-through initiatives.
- Cross-Selling & Collaboration
- Work collaboratively with marketing and product management to execute launch plans and promotional initiatives.
- Generate and share leads between capital and consumable business lines to maximize territory potential.
- Coordinate customer onboarding, installation, and education activities with internal field service and training teams.
- Maintain strong communication and alignment with leadership to ensure regional strategy execution.
- Administrative & Compliance
- Complete timely and accurate administrative reports including business plans, expense tracking, and customer records.
- Maintain compliance with all company policies, FDA regulations, and quality standards including GMP, GDP, and GCP.
- Represent Solta with professionalism, integrity, and adherence to corporate ethics and compliance standards.
Qualifications
- Bachelors degree preferred.
- A minimum of 2 years of medical device, aesthetic, or capital equipment sales experience required.
- Demonstrated success in both new business development and account growth roles.
- Strong presentation, negotiation, and closing skills with ability to influence decision makers.
- Technical aptitude with ability to learn and explain complex technologies and treatment protocols.
- Experience working with physicians and healthcare professionals in an FDA-regulated environment.
- Excellent time management, organization, and CRM proficiency (Salesforce preferred).
- Willingness to travel up to 75% of the time, including some weekends for workshops or tradeshows.
- Must have a valid drivers license and ability to lift up to 60 pounds of equipment.
Education
- Bachelors degree preferred