AD, Patient and Provider Analytics -

Role Summary

AD, Patient and Provider Analytics role located in East Hanover, NJ (not remote).

Responsibilities

• Gather and organize secondary data (behavioral, attitudinal, clinical) to support the analysis of patient/provider cohorts
• Assist in maintaining databases and ensuring data quality for accurate segmentation and insights generation
• Provide preliminary analysis and summaries of data to assist in the development of personalized marketing strategies
• Compile reports on prescribing patterns, roadblocks, and drop-off points for review by the execution team
• Coordinate with cross-functional teams to gather necessary information for assessing key target HCPs/accounts
• Facilitate communication between the execution team and other departments to ensure alignment and information flow
• Assist in the development and maintenance of “HCP to account” mapping documentation
• Support the creation of detailed patient journey maps by gathering necessary data and feedback from stakeholders
• Organize meetings and workshops for KOL identification and patient journey mapping sessions
• Prepare materials and documentation for team meetings and presentations
• Track progress on various initiatives and provide regular updates to the execution team
• Assist in the preparation of performance reports and dashboards to support decision-making

Qualifications

• Minimum of 6 years of experience in the pharmaceutical or healthcare industry, with a deep understanding of healthcare provider and patient behaviors, as well as market dynamics
• Minimum of 3 years of domain expertise in secondary data analytics, data science, primary market research, field analytics and insights, market access and patient service analytics, or other related strategic analytics and management consulting
• Proven track record of enabling data-driven decision-making at a senior leadership level
• Experience in creating and implementing segmentation models for HCPs and patients based on attitudes, behaviors, and beliefs
• Experience in creating end-to-end patient and provider journey maps
• Proven ability to develop and leverage human insights to inform strategic initiatives and engagement strategies
• Proficiency in data analysis and interpretation, with experience handling complex datasets related to social determinants of health and ethnographic studies
• Strong analytical skills with proficiency in SQL, R, Python, SAS
• Experience with CRM systems and data visualization tools (Tableau, Power BI)
• Excellent communication skills, with the ability to present complex insights and strategies effectively to diverse audiences
• Proven ability to work effectively with cross-functional teams to drive strategic alignment
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing business needs and priorities

Education

• Bachelor's degree in related field required; Master of Science and/or MBA strongly preferred