AD, Digital Marketing Optimization

Role: Associate Director, Digital Marketing Optimization, based in East Hanover, NJ, leading in-market digital experience optimization to enhance marketing effectiveness aligned with strategic goals. Responsibilities: develop and implement measurement plans for media, content, CRM, and digital health solutions; establish KPIs and dashboards; design A/B tests and digital experiments; drive innovation in digital analytics; and coach team members. Requirements: BA/BS degree; 7+ years in data and analytics supporting business decisions; expertise in digital media ecosystems, web analytics tools (Google, Adobe), data manipulation, and project management; strong communication and leadership skills. Preferred: experience in digital health or pharma marketing, familiarity with digital health solutions measurement, and ability to manage multiple projects in a regulated environment. High-Value: digital marketing within biopharma, experience with digital health solutions, analytics, and measurement in healthcare contexts, and cross-functional collaboration with marketing, customer experience, and analytics teams. Work setup: location in NJ with no specified travel requirements.